# Premium Alcohol-Free Drinks Drynks Unlimited Makes Refreshing Alternatives to Cider, Beer & Lager By Laura McQuarrie | Published 2020-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-drinks References: [fabnews.live](https://fabnews.live/fun-agency-create-new-start-up-brand-drynks-unlimited/) & [drynks](https://www.drynks.co.uk/) Drynks Unlimited is a range of refreshing, alcohol-free drinks to offer today's drinker something other than "pretend drinks," especially those that are sweet or sour and fizzy. In its Smashed range, the brand offers [low-calorie beer, lager and cider](https://www.trendhunter.com/trends/mash-gang), all of which are vegan-friendly and boast 0.0% alcohol. While the [dealcoholized lager](https://www.trendhunter.com/trends/alcoholfree-lemon-lager) is said to have notes of barley malt, flowers and mild hoppy bitterness, Drynks Unlimited's Smashed Cider shares the aroma of English apples and their sharp, sweet and crisp taste. The products can be purchased in both cans and bottles, offering different ways for people to mindfully indulge. In the future, Drynks Unlimited has plans to extend its alcohol-free line with other products like [wine and spirits](https://www.trendhunter.com/trends/tarquins-cornish-dry-nonalcoholic-spirit). Image Credit: Fun Agency ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Alcohol-free Beverages:** Creating refreshing alternatives to traditional alcoholic drinks, such as beer, cider, and lager, allows for a greater range of options for today's health-conscious consumers. - **Low-calorie Alcohol-free Drinks:** With a focus on offering low-calorie options, brands like Drynks Unlimited are tapping into the growing demand for healthier alternatives to traditional alcoholic beverages. - **Expanding Alcohol-free Product Lines:** Companies like Drynks Unlimited are looking to expand their offerings beyond beer, cider, and lager to include other alcohol-free options like wine and spirits. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore the development of premium alcohol-free drinks to cater to the rising demand for healthier and non-alcoholic options. - **Alcohol Industry:** The alcohol industry can consider diversifying its product offerings by introducing and promoting alcohol-free alternatives to cater to consumers seeking a healthier lifestyle. - **Hospitality Industry:** The hospitality industry can benefit from offering a wider range of alcohol-free options to accommodate customers who prefer not to consume alcohol, ensuring inclusivity and satisfaction. ## Related on Trend Hunter - [Curated Alcohol-Free Alternatives](https://www.trendhunter.com/trends/house-of-00.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Botanical Alcohol-Free Beverages](https://www.trendhunter.com/trends/nonalcoholic-bold-botanical-drinks.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Ready-to-Serve Canned Mocktails](https://www.trendhunter.com/trends/mocktails-uniquely-crafted.md) - [Alcohol-Free Apple Ciders](https://www.trendhunter.com/trends/thatchers-zero.md)