# Alcohol-Free Lavender Bitters These Alcohol-Free Cocktail Bitters Make Calming Drinks By Laura McQuarrie | Published 2023-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-cocktail-bitters References: [forbes](https://www.forbes.com/sites/katedingwall/2023/05/21/3-nice-new-non-alcoholic-beverages-to-try-in-may/?sh=52e19c3577fd) & [allthebitter](https://allthebitter.com/collections/classic-bitters/products/lavender-bitters)  Crafting full-flavor cocktails without alcohol and without traditional bitters can be a unique challenge, as mixologists must explore alternative ingredients and techniques to achieve just the right complexity and interest—and [alcohol-free cocktail bitters](https://www.trendhunter.com/trends/aromatic-infused-cocktail-bitters) brand All the Bitters got its start by offering the classic bitters experience without the alcohol. The brand’s all-new Lavender Bitters are made with not just locally sourced lavender but also calming chamomile, rose petals and other soothing herbs and super-herbs like [ashwagandha, skullcap and passionflower](https://www.trendhunter.com/trends/zero-proof-by-recess). The bitters are said to be floral, grassy and bitter in terms of taste, and they are perfect for crafting botanical seltzers or adding to a nightly cup of herbal tea for even more relaxation-boosting benefits. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 26% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Cocktails:** Opportunity to explore alternative ingredients and techniques to create non-alcoholic flavorful cocktails. - **Alternative Bitters:** Innovation potential in developing bitters substitutes using unconventional ingredients and flavors. - **Botanical Beverages:** Market potential for beverages infused with herbs, flowers, and super-herbs for unique taste experiences. ### Where This Applies - **Craft Beverage:** Chance to diversify product offerings by tapping into the growing demand for alcohol-free and botanical beverages. - **Wellness:** Opportunity to incorporate calming and relaxation-enhancing ingredients into wellness-focused food and beverage products. - **Hospitality:** Disruption opportunity in the hospitality industry through the creation of non-alcoholic craft cocktails with interesting flavors and complexity. ## Related on Trend Hunter - [Flavorful Zero-Alcohol Bitters](https://www.trendhunter.com/trends/zero-alcohol-bitters.md) - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md) - [Flavorful Alcohol-Free Bitters](https://www.trendhunter.com/trends/bark-bitter.md) - [Premium Cocktail Bitters](https://www.trendhunter.com/trends/premium-cocktail-bitters.md) - [Spice-Infused Non-Alcoholic Sodas](https://www.trendhunter.com/trends/cardamom-bitters-soda.md) - [Bitter Non-Alcoholic Beverages](https://www.trendhunter.com/trends/betera.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Bitter Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/amaro.md) - [Non-Carbonated Alcohol-Free Cocktails](https://www.trendhunter.com/trends/muddle-and-mint-alcoholfree-cocktails.md)