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# Hoppy Alcohol-Free Beers
St. Peter's Refreshed the Recipe for Its Without Brand for Wider Appeal

By Laura McQuarrie | Published 2020-01-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-beers
References: [barmagazine](https://barmagazine.co.uk/st-peters-relaunches-0-0-abv-beer-brand-with-new-recipe/) & [stpetersbrewery](https://www.stpetersbrewery.co.uk/products/alcohol-free-beers/alcohol-free-ale/)

St. Peter's Without brand of alcohol-free beers was launched in 2016 with products like Without Gold and Without Original, well ahead of the interest in [low- and no-alcohol drinks](https://www.trendhunter.com/trends/estrella-damm-00) that now seems to just be getting started. Inspired by this movement, St. Peter's refreshed the recipe for its products, including Without Elderberry & Raspberry, which was introduced just last year.

Although the overall taste is said to remain the same, St. Peter's tweaked the recipe to offer a more [hop-forward profile](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water) that reflects consumer preferences for full-bodied IPAs. The result is a refreshing, [zero-alcohol beer with hoppy flavors](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers) that have the potential to reach a much wider range of consumers, especially if they like craft beer.

Image Credit: St. Peter's

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 27% | Activity: 23% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Craft-inspired Alcohol-free Beers:** Craft breweries are refreshing their alcohol-free beer recipes to offer hoppy flavors and appeal to a wider range of consumers.
- **Full-bodied Alcohol-free Ipas:** Breweries are tweaking their alcohol-free beer recipes to reflect consumer preferences for hop-forward, full-bodied IPAs.
- **Growing Interest in Alcohol-free Drinks:** The increasing interest in low- and no-alcohol beverages presents an opportunity for breweries to innovate and capture a larger market share.

### Where This Applies

- **Craft Beer Industry:** Craft breweries can explore the potential of alcohol-free beers with hoppy flavors to attract new customers and expand their product offerings.
- **Alcohol-free Beverage Industry:** The alcohol-free beverage industry has the opportunity to cater to consumer demand for full-bodied IPAs by offering craft-inspired, hoppy alcohol-free beers.
- **Health and Wellness Industry:** With the growing interest in low- and no-alcohol drinks, the health and wellness industry can promote and market alcohol-free beers as a healthier alternative.

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- [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md)
- [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md)