# Tea-Based Beer Alternatives Zag is an Alcohol-Free Alternative for Drinking Less By Laura McQuarrie | Published 2019-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-free-alternative References: [barmagazine](https://barmagazine.co.uk/zag-targets-non-alcoholic-drinks-market/) & [zagdrinks](https://www.zagdrinks.com/) Zag brands itself as the "new alternative to alcohol-free beer," as it is an [alcohol-free alternative](https://www.trendhunter.com/trends/citadelle-00) that doesn't attempt to mimic the flavor of beer without the alcoholic content. The product brands itself as "refreshingly not beer" and is made with a base of matcha tea and botanicals like lemon, lime, mint and cucumber. The finished product is a [non-alcoholic option](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) that's free from artificial sweeteners and low in calories. According to Jerry Goldberg, co-founder of Zag Drinks, "We have taken beer’s major attributes—a long, refreshing drink that’s not too sweet and looks good in a glass—and created an alcohol-free drink that delivers these without attempting to taste like beer.” Whether they cannot or do not want to drink alcohol, many consumers are now exploring [mindful drinking practices](https://www.trendhunter.com/trends/brewdog-mello) and no-alcohol products. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Mindful Drinking:** The trend of mindful drinking is on the rise, presenting an opportunity for non-alcoholic options like Zag to cater to this growing consumer base. - **Tea-based Beverages:** The use of tea as a base for non-alcoholic beverages like Zag presents an innovative alternative to traditional beer options. - **Botanical Ingredients:** The use of botanicals in non-alcoholic beverage production, as seen in Zag, presents an opportunity for unique flavor profiles and differentiation from traditional alcoholic options. ### Industries Being Reshaped - **Alcohol-free Beverages:** The industry of alcohol-free beverages, such as Zag, presents an opportunity for differentiation and innovation in the non-alcoholic category. - **Tea Production:** The tea production industry presents an opportunity for experimentation with new and innovative tea-based beverages like Zag. - **Health and Wellness:** The health and wellness industry can benefit from non-alcoholic beverage options like Zag, which are free from artificial sweeteners and low in calories. ## Related on Trend Hunter - [Alcohol-Free Soft Drinks](https://www.trendhunter.com/trends/social-softs.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Alcohol Alternative Campaigns](https://www.trendhunter.com/trends/free-af.md) - [Alcohol-Free Gin Alternatives](https://www.trendhunter.com/trends/beefeater-00.md) - [Alcohol-Free Lemongrass Lagers](https://www.trendhunter.com/trends/alcoholfree-lager.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Botanically-Powered Alcohol-Free Beers](https://www.trendhunter.com/trends/on-beer.md) - [Plant-Based Alcohol Alternatives](https://www.trendhunter.com/trends/tenneyson.md) - [Zero-ABV Tequila Alternatives](https://www.trendhunter.com/trends/non-alcoholic-tequilas.md)