# Mixed Reality Cognac Displays Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens By Laura McQuarrie | Published 2017-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-display References: [luxurylaunches](http://luxurylaunches.com/gadgets/cognac-and-tech-remy-martin-debuts-mixed-reality-experience-with-microsoft-hololens.php) Rémy Martin is now using [Microsoft's](https://www.trendhunter.com/trends/the-cocktail-collection-by-ketel-one) HoloLens technology for [alcohol displays](https://www.trendhunter.com/trends/popup-at-heathrow-airport) that deliver dynamic and engaging consumer experiences. The all-new experience called 'Rooted in Exception' takes the form of a three-dimensional table with a topographic design that shows the making of the brand's [Cognac Grande Champagne](https://www.trendhunter.com/trends/hennessy-and-florian-zumbrunn) and scenes from the Cognac Petite Champagne vineyards. To accompany the visuals, a narrative is voiced by Baptiste Loiseau, the Cellar Master of the House. For the making of the display, Rémy Martin collaborated with a leading HoloLens development studio from Europe called 'Kazendi.' While there are often vibrant images and descriptions to describe the origins and manufacturing process of a product, this alcohol display brings the making of a product to life before a consumer's eyes. The Rooted in Exception experience recently made its world debut in Los Angeles and will be introduced on a worldwide scale. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 25% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Dynamic Alcohol Displays:** Using mixed reality technology, alcohol displays are brought to life, offering dynamic and engaging consumer experiences. - **Topographic Design:** Implementing topographic designs in displays allows consumers to visually explore the making of a product, adding depth and immersion to the experience. - **Collaboration with Hololens Development Studios:** Partnering with HoloLens development studios presents opportunities to create innovative and interactive displays that merge technology and consumer products. ### Who This Affects Most - **Alcohol and Spirits Industry:** Implementing mixed reality technology in alcohol displays can revolutionize traditional marketing strategies, enhancing consumer engagement and brand storytelling. - **Consumer Electronics Industry:** The integration of mixed reality technology in displays opens up new avenues for consumer electronics manufacturers to create immersive and interactive experiences for their customers. - **Augmented Reality Development Industry:** Partnering with augmented reality development studios offers disruptive innovation opportunities to create cutting-edge displays that blur the line between physical and digital worlds. ## Related on Trend Hunter - [AR Cognac Gift Boxes](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box.md) - [AI-Generated Cognac Bottles](https://www.trendhunter.com/trends/usher-x-1738-ai-powered.md) - [Imaginative Liqueur Metaverses](https://www.trendhunter.com/trends/hpnoverse.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [AR-Suggested Cocktails](https://www.trendhunter.com/trends/tanqueray-noten.md) - [Exquisite Artist-Designed Spirits](https://www.trendhunter.com/trends/anish-kapoor2.md) - [Metaverse Distilleries](https://www.trendhunter.com/trends/metaverse-distillery.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md)