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# Alcohol Delivery Service Launches
Flipkart Will Collaborate with Diageo to Deliver Alcohol

By Daniel Johnson | Published 2020-08-20 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-delivery-service1
References: [timesnownews](https://www.timesnownews.com/technology-science/article/flipkart-to-start-liquor-delivery-in-india-5-things-you-should-know/638222) & [flipkart](https://www.flipkart.com/)

[Flipkart](https://www.trendhunter.com/trends/every-party-animal) announced that it will be launching an alcohol delivery service in India, through an agreement with Diago. A report on the new alcohol delivery services states that local government officials in West Bengal, and Odisha, indicated that Flipcart can operate as a technology provider for [Diageo](https://www.trendhunter.com/trends/diageo-ecospirits). Consumers will be able to purchase alcohol through the Diageo application, which is owned by HipBar. After orders are placed, products will be taken from retail locations and then delivered.

Alcohol delivery services allow consumers to conveniently purchase products while maintaining physical distancing guidelines that were created in order to reduce the spread of COVID-19. A number of other food delivery services are also entering the alcohol delivery market in the region, including Swiggy and Zomato.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 49% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market)

## Key Themes

### What Makes This Trend Stand Out

- **Alcohol Delivery Services:** The rise of alcohol delivery services presents an opportunity for innovative solutions in the delivery logistics and technology sectors.
- **Digital Alcohol Purchasing:** The shift towards digital alcohol purchasing opens up possibilities for disruptive technologies and platforms that enhance the customer experience.
- **Expansion of Online Marketplaces:** The expansion of online marketplaces to include alcohol delivery creates potential for new partnership opportunities and business models.

### Sectors Adopting This

- **Delivery Logistics:** The alcohol delivery market provides a chance for delivery logistics companies to optimize routes and develop efficient last-mile delivery systems.
- **Technology:** The integration of technology in alcohol delivery services offers opportunities for tech companies to develop innovative solutions such as AI-powered inventory management or drone delivery.
- **E-commerce:** The inclusion of alcohol in online marketplaces calls for e-commerce platforms to adapt and tailor their services to meet the unique requirements of alcohol delivery.

## Related on Trend Hunter

- [Alcoholic Delivery Expansions](https://www.trendhunter.com/trends/drizly.md)
- [Integrated Alcohol Delivery Services](https://www.trendhunter.com/trends/olo.md)
- [Same-Day Alcohol Delivery](https://www.trendhunter.com/trends/doordash-and-lcbo.md)
- [Convenience Store Alcohol Deliveries](https://www.trendhunter.com/trends/sheetz-and-doordash.md)
- [Party-Centric Quick-Commerce Campaigns](https://www.trendhunter.com/trends/every-party-animal.md)
- [4-hour Alcohol Delivery Services](https://www.trendhunter.com/trends/mmi.md)
- [Dual ID Alcohol Deliveries](https://www.trendhunter.com/trends/doordash-1.md)
- [Multi-Restaurant Delivery Features](https://www.trendhunter.com/trends/drinks-with-doubledash.md)
- [Delivery Service Credit Lines](https://www.trendhunter.com/trends/swiggy-1.md)