# Marvelously Measured Boozing The Alcohol by Volume Glass Ensures a Perfectly Portioned Drink By Leslie Chen | Published 2011-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-by-volume-glass References: [thinkgeek](http://www.thinkgeek.com/homeoffice/mugs/e871/?i=9976&cpg=cj&ref=&CJURL=&CID=2617611) & [gizmodo](http://gizmodo.com/5822359/labeled-drankin-glass-lets-you-avoid-accidentally-waking-up-in-a-ditch) It's often the case that you pour too much into your glass by mistake and proceed to pass out within mere minutes; let the Alcohol by Volume Glass take care of the measurements for you. The [pint glass](https://www.trendhunter.com/trends/cali) has a print on it that features different levels according to what you're drinking. The Alcohol by Volume Glass also tells you the [percentage of alcohol in each drink](https://www.trendhunter.com/trends/bac-calculator-by-bacdrunk); ensuring that you don't overdo it. The adorable Pacman on the glass doesn't hurt either. Next time you're [mixing up a concoction](https://www.trendhunter.com/trends/digital-mixology), use this glass for some accurately measured drinking. **Implications** - Consumers are trying to save time with all of the things they do. Products that feature a multitasking element are appealing to those with fast-paced lives. Companies trying to increase their number of shoppers could create more items with this efficiency in mind. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Multitasking Products:** Products that feature a multitasking element are appealing to those with fast-paced lives, creating opportunities for companies to develop more items with this efficiency in mind. - **Measurement Technology:** The Alcohol by Volume Glass showcases the potential for measurement technology in consumer products, providing opportunities for innovative companies to create new products with accurate measurements. - **Simplifying Consumption:** The Alcohol by Volume Glass simplifies the process of measuring and consuming alcoholic beverages, highlighting the demand for products that make consumption easier and more convenient. ### Industries Being Reshaped - **Kitchenware:** The Alcohol by Volume Glass demonstrates the potential for measurement-focused kitchenware products, presenting opportunities for companies in the kitchenware industry to create innovative and efficient products. - **Beverage:** The Alcohol by Volume Glass highlights the need for accurately measured alcoholic beverages, opening opportunities for companies in the beverage industry to develop products that cater to consumers' desire for precision and control. - **Housewares:** The Alcohol by Volume Glass showcases the demand for innovative houseware products that simplify tasks, providing opportunities for companies in the housewares industry to create products that offer convenience and efficiency. ## Related on Trend Hunter - [Dedicated Craft Cocktail Glasses](https://www.trendhunter.com/trends/hybrid-cocktail-glass.md) - [Ingredient-Measuring Cocktail Pitchers](https://www.trendhunter.com/trends/ezdrinks-cocktail-pitcher-and-recipe-rulers.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Deceptive Stout Glasses](https://www.trendhunter.com/trends/schneaky-espresso-martini.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Audio Bottle Scanners](https://www.trendhunter.com/trends/sound-scales.md) - [Varied ABV Vodka Sodas](https://www.trendhunter.com/trends/gradient-beverages.md) - [Mindful Drinking Trackers](https://www.trendhunter.com/trends/pour-decision.md) - [Colorful Elevated Glassware Lines](https://www.trendhunter.com/trends/elevated-glassware.md)