# Spiked Fruity Sodas Daily's Newest Beverage Line Combines Fruit Flavors, Alcohol and Soda By Laura McQuarrie | Published 2015-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alcohol-and-soda References: [prnewswire](http://www.prnewswire.com/news-releases/dailys-cocktails-introduces-spiked-sodas-300056222.html) & [dailyscocktails](http://dailyscocktails.com/) Alcohol and Soda have proven to be a winning combination for years, but with a new line of [Spiked Sodas](https://www.trendhunter.com/trends/popsips), Daily's is giving consumers more soda and less alcohol. The carbonated drinks are lightly spiked and come in tall, slim cans that feature a content of 5% alcohol by volume. The four [fruity flavors](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) include Cherry Cola, Raspberry Ginger Ale, Lemon Lime and Blood Orange, specifically developed for women who want great taste, sweetness and [low-alcohol beverages](https://www.trendhunter.com/trends/vodka-refreshers). Despite being infused with a little bit of alcohol, the drinks have no malt taste. As there has been a notable decline in alcohol consumption in several spots in the world, a line like Daily's Cocktails shows how brands can transform a beloved soda products into a refreshing and light adult beverage. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Spiked Sodas:** Alcohol-infused fruity sodas offer a refreshing alternative to traditional beer and cocktails, especially for those looking for a lower alcohol content but still want a tasty, adult beverage. - **Low-alcoholic Beverages:** As alcohol consumption declines in some areas, there's a growing demand for adult drinks with lower alcohol content, making room in the market for brands to offer creative, satisfying alternatives for non-beer drinkers. - **Fruit-flavored Drinks:** With four unique and delicious flavors, Daily's latest spiked sodas series taps into the growing popularity of fruit-flavored alcoholic beverages, giving consumers a refreshing new way to enjoy sweet, tangy, and bold drinks. ### Industries Being Reshaped - **Beverage:** Beverage companies have an opportunity to offer alternative adult beverages that cater to consumer preferences for low-alcohol content and fruit-flavor combinations to satisfy their evolving tastes. - **Food and Hospitality:** Restaurants and bars can incorporate these new spiked sodas into their menus, appealing to non-beer drinkers and providing their customers with unique and delicious alcoholic beverages. - **Retail:** Retailers can take advantage of the growing demand for fruit-flavored, low-alcohol drinks by offering Daily's newest line of spiked sodas and market them to the health-conscious, millennial demographic who are looking for better-for-you beverages. ## Related on Trend Hunter - [Alcohol-Infused Limeade Beverages](https://www.trendhunter.com/trends/simply-spiked-limeade.md) - [Better-For-You Hard Sodas](https://www.trendhunter.com/trends/owls-brew-spiked-pop.md) - [Spiked Ginger Ales](https://www.trendhunter.com/trends/reeds.md) - [Premium Hard Lemonades](https://www.trendhunter.com/trends/simply-spiked-lemonade.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Casual Socialization Hard Sodas](https://www.trendhunter.com/trends/social-pop-hard-soda.md) - [Canned Flavored Wine Cocktails](https://www.trendhunter.com/trends/flavored-wine-cocktails.md) - [Canned Spiked Lemonades](https://www.trendhunter.com/trends/minute-maid-spiked-vodka-lemonade.md) - [Fruity Wine-Blended Refreshments](https://www.trendhunter.com/trends/minute-maid-spiked.md)