# Bearded Woodsman Campaigns The Alcina Angels 'n Devils Advertorial is Winter-Ready By Jana Pijak | Published 2013-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alcina References: [malemodelscene.net](http://www.malemodelscene.net/agencies/viva-agency/sasha-marini-alcina-carlo-battillocchi/) & [sashamarini](http://www.sashamarini.com) Alcina's Fall 2013 'Angels n' Devils' collection campaign features top model star Sasha Marini. The bearded gentleman is captured by photographer Carlo Battillocchi's lens for this striking series of [black-and-white portraits](https://www.trendhunter.com/trends/jiyongkim-fw25). Sasha pulls of a winter-ready wardrobe of tailored blazers and belted coats while posing amidst a snowy, forest setting. This advertorial's visual concept is imagined by Paul Gehring who brings the Alcina German Kosmetic label's signature aesthetic to life with his clean and [masculine branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). Channeling a woodland wanderer, Sasha exudes an air of power and masculinity while playing this elegant and distinguished role. The top model showcases a retro coif and fully [bearded grooming looks](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign) that are courtesy of the campaign's hair stylist Paul Gehring and makeup artist Fabrizio Camponeschi. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Winter-ready Wardrobe:** Disruptive innovation opportunity: Develop sustainable and eco-friendly winter garments and accessories. - **Woodland Wanderer Aesthetic:** Disruptive innovation opportunity: Create immersive virtual reality experiences that transport users to enchanted forest settings. - **Masculine Grooming Looks:** Disruptive innovation opportunity: Design high-tech grooming tools and products specifically for men. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate smart fabrics and wearable technology into winter fashion collections. - **Beauty:** Disruptive innovation opportunity: Develop gender-neutral beauty lines that cater to diverse grooming needs. - **Photography:** Disruptive innovation opportunity: Create AI-powered camera technologies that enhance portrait photography in natural settings. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)