# Upcycled Inner-Tube Accessories Alchemy Goods Creates Bags and Wallets from Recycled Materials By Rebecca Byers | Published 2012-06-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/alchemy-goods References: [roozt](http://www.roozt.com/Alchemy-Goods/) & [alchemygoods](http://alchemygoods.com/) Alchemy Goods (AG) is a Seattle-based company that manufactures eco-friendly durable and stylish bags and wallets from entirely recycled materials, effectively reducing the amount of waste and the strain on the Earth's natural resources. AG bags and wallets are "[upcycled" products](https://www.trendhunter.com/trends/freitag-x-tudes-studio), using busted inner tubes, old seatbelts and advertising banners to create something new. Alchemy Goods rely on donated inner tubes through the support of all [REI](https://www.trendhunter.com/trends/rei-coop1) retail locations in the U.S., as well as support collecting them from local Seattle bike shops. According to AG, inner tubes work well for bags as they maintain a shiny, leather-like finish over time, are 100% waterproof and stain-proof. **Contact Information** Alchemy Goods [website](http://alchemygoods.com/) Alchemy Goods on [Facebook](https://www.facebook.com/Alchemy.Goods.Fans) Alchemy Goods on [Twitter](http://twitter.com/alchemygoods/) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 46% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Fashion:** Creating bags and wallets from recycled materials presents an opportunity for disruptive innovation in the fashion industry. - **Upcycled Products:** The trend of using busted inner tubes, old seatbelts, and advertising banners to create new items opens up possibilities for disruptive innovation in the manufacturing industry. - **Sustainable Manufacturing:** The use of donated inner tubes and other recycled materials to produce bags and wallets showcases a disruptive innovation opportunity in the manufacturing industry to reduce waste and strain on natural resources. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from incorporating eco-friendly practices by creating products from recycled materials. - **Manufacturing:** The manufacturing industry has the potential to disrupt the market by finding innovative ways to use upcycled materials in the production of various goods. - **Environmental Sustainability:** The trend of upcycling and sustainable manufacturing can lead to disruptive innovations in industries focused on environmental sustainability by reducing waste and reliance on new resources. ## Related on Trend Hunter - [Upcycled Leather Wallet Capsules](https://www.trendhunter.com/trends/upcycled-leather-wallet.md) - [Durable Recyclable Textile Bags](https://www.trendhunter.com/trends/f707-stratos.md) - [Upcycled Camping Gear Collections](https://www.trendhunter.com/trends/upcycled-camping-gear.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [Airline Safety Equipment Accessories](https://www.trendhunter.com/trends/upcycled-life-vests.md) - [Waste-Made Cardholder Collections](https://www.trendhunter.com/trends/arda-biomaterials.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Ocean Plastic Laptop Bags](https://www.trendhunter.com/trends/targus.md) - [Upcycled Aircraft Capsules](https://www.trendhunter.com/trends/emirates-4.md)