# Dark Ritualistic Branding This Alchemy Coffee Co Branding is Ultramodern and Gothic By Rebecca Byers | Published 2015-03-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alchemy-coffee References: [beautifullife.info](http://www.beautifullife.info/advertisment/alchemy-coffee-co-branding/) & [behance.net](https://www.behance.net/gallery/19617459/Alchemy-Coffee-Co) This dark, ultramodern branding design for Alchemy Coffee Co was created in collaboration between Toronto-based graphic designer and letterer Ben Johnston and industrial designer Mark Simmons. The [gothic branding](https://www.trendhunter.com/trends/byd-espresso-machine) features an all black aesthetic contrasted with only a handful of gold and white. The mattified still-life shoot features an all-black selection of chic [3D printed coffee accessories](https://www.trendhunter.com/trends/aarke), some spray painted fruit, macarons and croissants and a geometrical siphon coffee brewer. Each image features a tonal pop of color, like a few brown sugar cubes, broken pieces of dark chocolate, a mint leaf and a perfectly Alchemy-branded siphon brewer filter. This gothic spread takes the ritualistic nature of [gourmet coffee drinking](https://www.trendhunter.com/trends/onyx-coffee-labs) to the next level and seeks to distance itself from the stereotypical twee-branding of indie coffee shops. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Dark Ritualistic Branding:** Opportunity for graphic designers to experiment with gothic branding featuring a bold black aesthetic and tonal pops of color. - **Ultramodern Design:** Opportunity for industrial designers to create sleek and modern 3D printed coffee accessories and geometrical siphon coffee brewers. - **Contrasting Color Palettes:** Opportunity for designers to experiment with bold black and white branding contrasted with gold accents. ### Sectors Adopting This - **Graphic Design:** Opportunity for graphic design firms to collaborate with coffee companies looking for a bold and unique branding strategy. - **Industrial Design:** Opportunity for industrial design firms to collaborate with coffee companies to create sleek and modern coffee making accessories. - **Coffee Industry:** Opportunity for companies in the coffee industry to distance themselves from traditional branding stereotypes and embrace a bold and unique brand image. ## Related on Trend Hunter - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md)