# Cosmetic Microtreatment Bars Alchemy 43 is a Chain Specializing in Anti-Aging Injections By Laura McQuarrie | Published 2018-06-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/alchemy-43 References: [fastcompany](https://www.fastcompany.com/40584086/can-this-drybar-of-botox-disrupt-the-cosmetic-injectables-biz?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=06202018) & [alchemy43](https://alchemy43.com/) Alchemy 43 in Los Angeles boasts the same kind of bright and cheery decor that one might find in a spa or beauty salon, but the space sets itself apart by offering [cosmetic facial and skin care treatments](https://www.trendhunter.com/trends/skin-rejuvenation-treatment) by certified aesthetic professionals. The disruptive beauty business aims to make [anti-aging cosmetic microtreatments](https://www.trendhunter.com/trends/clinique-le-1620) accessible to consumers outside of the doctor's office. Due to its unique focus, Alchemy 43 has been dubbed the "Drybar of Botox," with founder and CEO Nicci Levy stating "it’s just like getting your hair and nails done." While doctor's offices are commonly booked weeks in advance, Alchemy 43 offers a text message reservation system and walk-in services. Americans put billions of dollars towards various cosmetic procedures and Alchemy 43 spotted an opportunity to build an entire [self-care experience](https://www.trendhunter.com/trends/regenerative-aesthetics) around the industry. As such, the services menu at Alchemy 43 includes treatments with playful names like Smooth Talker and Hello, Bright Eyes. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 88% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Boomers](https://www.trendhunter.com/boomers) ## Key Themes ### Key Themes Behind This Trend - **Accessible Cosmetic Microtreatments:** Alchemy 43 is pioneering accessibility to anti-aging cosmetic microtreatments outside of the doctor's office. - **Appointment-free Wellness Services:** Alchemy 43 offers a text message system and walk-in services for their cosmetic facial and skin care treatments outside of standard doctor's office waitlists. - **Self-care Industry Growth:** Alchemy 43 recognized the self-care industry's growth potential and aimed to build an entire experience around the demand for accessible cosmetic procedures. ### Where This Applies - **Facial and Skin Care Industry:** Facial and skin care industries can innovate their approach to accessibility and appointment availability in the competitive cosmetic sector. - **Beauty and Spa Industry:** Beauty and spa industries can expand their treatments menu to incorporate medically certified professionals for anti-aging microtreatments, capitalizing on the growth of the self-care industry. - **Medical Industry:** Medical industries can see the potential market share of those who desire cosmetic treatments without longer wait times and instead opt for walk-in services with licensed professionals for convenience and efficiency. ## Related on Trend Hunter - [Aesthetician-Owned Medical Spas](https://www.trendhunter.com/trends/the-skin-fixer.md) - [AI-Powered Medspas](https://www.trendhunter.com/trends/laserie.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Anti-Wrinkle Subscriptions](https://www.trendhunter.com/trends/anti-wrinkle-subscription.md) - [Mobile Spa Experiences](https://www.trendhunter.com/trends/mobile-spa.md) - [Cosmetic Dermatologist Skincare Lines](https://www.trendhunter.com/trends/skin-pharm.md) - [Light Therapy Beauty Bars](https://www.trendhunter.com/trends/the-light-salon.md) - [Filler Fatigue Pop-Ups](https://www.trendhunter.com/trends/3-minute-clinic.md) - [Injectables Spa Expansions](https://www.trendhunter.com/trends/medical-spa.md)