# LGBTQ-Supporting Beer Cans 'Alchemist Beer' Debuted a New IPA and 'Just Say Gay' Packaging By Colin Smith | Published 2023-11-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/alchemist-just-say-gay References: [fastcompany](https://www.fastcompany.com/90980181/why-alchemist-launched-just-say-gay-beer?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss) & [alchemistbeer](https://alchemistbeer.com/inclusivity/just-say-gay/)  'Alchemist Beer,' a Stowe, Vermont-based brewery most known for its IPAs, debuted a new IPA titled '[Just Say Gay](https://www.trendhunter.com/trends/hazy-nonalcoholic-beer).' This beer is sold exclusively via curbside pickup and in-store pickup at specific locations, available to check on Alchemist Beer's website. The Just Say Gay is a hazy, low-ABV American IPA with only 4.7%ABV. However, the most notable aspect of this beer is the packaging, and the campaign behind it. The packaging features the phrase 'Just Say Gay' in large, rainbow-colored, stylized letters. The can also features a Pride flag-inspired decal circling the lower third of the can. In addition to this unique packaging, Alchemist Beer is donating a percentage of the proceeds gained from sales of these cans to the [Pride Center](https://www.trendhunter.com/trends/pride-bar-doughnut) of Vermont. The brand also launched a landing page for the Just Say Gay beer that offers various links to helpful resources that fight against anti-queer legislation and support [LGBTQ](https://www.trendhunter.com/trends/specialedition-ipa)+ rights in Vermont and across the United States, with specific categories for each. Image Credit: Alchemist Beer ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 46% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Lgbtq-supporting Packaging:** The 'Just Say Gay' beer introduces a unique packaging design that features rainbow-colored, stylized letters and a Pride flag-inspired decal. - **Cause Marketing:** Alchemist Beer is donating a percentage of the proceeds from sales of the 'Just Say Gay' cans to the Pride Center of Vermont, showcasing the power of cause marketing. - **Supportive Resources:** The brand launched a landing page for the 'Just Say Gay' beer that provides links to helpful resources, demonstrating a commitment to supporting LGBTQ+ rights and fighting against anti-queer legislation. ### Industries Being Reshaped - **Craft Brewery:** The craft brewery industry has an opportunity to create unique and inclusive packaging designs that cater to different communities, such as the LGBTQ+ community. - **Cause Marketing:** Businesses in various industries can explore cause marketing opportunities to support social causes and align their brand values with consumer preferences. - **Advocacy Organizations:** Advocacy organizations focused on LGBTQ+ rights can collaborate with businesses to create partnerships that raise awareness and financial support for important causes. ## Related on Trend Hunter - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Celebratory Stonewall Beers](https://www.trendhunter.com/trends/the-stonewall-inn-ipa.md) - [Pride-Celebrating Wine Packaging](https://www.trendhunter.com/trends/cool-cat-1.md) - [LGBTQ+ Vodka Sodas](https://www.trendhunter.com/trends/gay-water.md) - [Pride-Themed Beer Launches](https://www.trendhunter.com/trends/tea-time-lemon-wheat.md) - [Playful Pride-Inspired Candles](https://www.trendhunter.com/trends/prideinspired-candle.md) - [Queer-Inspired Cannabis Collections](https://www.trendhunter.com/trends/queer-all-year.md)