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# Sexy Mobile Branding
Playboy Phone: Alcatel OT-V770A

By Dee Sandin | Published 2008-04-05 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/alcatel-ot-v770a-playboy-phone-new-tech-age-old-logo
References: [aving.net](http://aving.net/usa/news/default.asp?mode=read&c_num=80764&C_Code=01&SP_Num=151) & [alcatel](http://www.alcatel.com)

Alcatel unveiled several during CTIA Wireless 2008 in Las Vegas and one of the more popular with the men (really?) were its Playboy-branded handset 'OT-V770A'

It comes in Gold, Pink, or Silver metallic trim, and really plays up its Playboy affiliation. The Playboy phone supports a 1.3 megapixel camera, media player, full-screen video playback, 10MB onboard memory, microSD card slot and embossed in addition to the Playboy logo. Old Hef keeps on rollin in the dough.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 36% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Branded Mobile Phones:** Opportunity to create and market mobile phones with branding from popular lifestyle or entertainment brands.
- **Customized Design:** Opportunity to offer customers the option to customize the design of their mobile phones with metallic trim and branded logos.
- **Enhanced Media Features:** Opportunity to develop mobile phones with improved camera, media player, and video playback capabilities.

### Sectors Adopting This

- **Consumer Electronics:** The consumer electronics industry can capitalize on the trend of branded mobile phones and customized design to attract customers.
- **Fashion and Lifestyle:** The fashion and lifestyle industry can explore collaborations with mobile phone manufacturers to create stylish and branded devices.
- **Entertainment:** The entertainment industry can leverage the trend of enhanced media features on mobile phones to provide immersive content experiences.

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