# Trojan Chicken Trickery Alca-Luftal Antacids Reference the Past in Their New Ads By Vittoria Natarelli | Published 2010-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alca-luftal-animals References: [coloribus](http://www.coloribus.com/adsarchive/prints/alca-luftal-cow-413855/) Alca-Luftal Antacids takes a cue from history for their latest ad campaign. Their ads are an obvious reference to the Trojan Horse and a fantastically witty one at that. "Watch Out For The Unpleasant Surprises" is the fantastic catchphrase of these Alca-Luftal [Antacid ads](https://www.trendhunter.com/trends/strawberry-milkshake-onthego) which feature a [chicken, a cow and a pig](https://www.trendhunter.com/trends/gosh-food) being dragged by soldiers. For those who are behind on their history, the Trojan Horse held thousands of soldiers in a surprise attack. Alca-Luftal managed to create the [wittiest heartburn joke](https://www.trendhunter.com/trends/in-the-raw) of all time. Antacids are now cool. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Historical References in Advertising:** Companies can create witty and memorable advertisements by drawing inspiration from history. - **Humor in Health Products Advertising:** Injecting humor into marketing campaigns for health products can make them more relatable and appealing to consumers. - **Rebranding Antacids:** Companies can refresh the image of traditionally uncool products such as antacids by using clever marketing strategies. ### Where This Applies - **Pharmaceuticals:** Pharmaceutical companies can create innovative advertising campaigns for their products to set themselves apart from the competition. - **Food and Beverage:** Drawing inspiration from food, as demonstrated by the chicken, cow, and pig in Alca-Luftal's ad, can be an effective marketing strategy for food and beverage companies. - **Entertainment:** Incorporating historical references and humor into entertainment marketing campaigns can increase audience engagement and appeal. ## Related on Trend Hunter - [Refocused Heartburn Campaigns](https://www.trendhunter.com/trends/love-food-back.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Tropical Free-From Antacids](https://www.trendhunter.com/trends/wonderbelly-tropical-fruit.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Cheeky Sports Event Sweepstakes](https://www.trendhunter.com/trends/burn-ball.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)