# Collaborative Launch Parties Travis Scott Joined with Apple to Host an Album Release Event By Riley von Niessen | Published 2016-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/album-release-event References: [highsnobiety](http://www.highsnobiety.com/2016/08/09/travis-scott-album-party/) & [apple](http://www.apple.com?dgfhgdfb) Although Travis Scott's 'Birds in the Trap Sing McKnight' did not appear on its former drop date, the rapper is said to be making it up to some of his Los Angeles fans by throwing an album release event with the help of [Apple](https://www.trendhunter.com/trends/apple-invites) Music. The party will be completely free to enter and fans in attendance will get to see Travis Scott perform songs like 'Pick Up the Phone' and '90210' live. In order to generate more excitement among fans and promote the event, the rapper took to social media to apologize for his second full-length album's lateness, citing "technical difficulties" as the cause. The event will also feature an installation by renowned artist James Turrell. The collaborative album release event seems to be a "confirmation of the deal first hinted at last month" between Travis Scott and Apple Music, reports Highsnobiety. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 53% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Collaborative Launch Parties:** Collaborative album release events are becoming a popular trend among musicians and music streaming services. - **Social Media Apologies:** Artists and businesses are using social media as a tool for customers engagement and to apologize for any delays and wait times. - **Art Installations:** Including various art installations to music and entertainment events can help create a unique and memorable experience for attendees. ### Who This Affects Most - **Music Streaming Services:** Collaborating with artists to host free album release events can help attract new subscribers and increase revenue. - **Event Planning:** Incorporating unique art installations and providing a free and engaging experience can help event planners create a successful event and attract new clients. - **Social Media Marketing:** Offering an apology via social media can help build stronger relationships with customers and show transparency and a commitment to customer service. ## Related on Trend Hunter - [Album-Centric Pop-Ups](https://www.trendhunter.com/trends/bandlab-x-d4vd.md) - [Delivery Service Record Releases](https://www.trendhunter.com/trends/deliveroo-and-aj-tracey.md) - [Playful Tech Accessory Events](https://www.trendhunter.com/trends/takashi-murakamis-flowers-bloom.md) - [Custom Event Invitation Apps](https://www.trendhunter.com/trends/apple-invites.md) - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [App-Assistive Concert Discoveries](https://www.trendhunter.com/trends/concert-discovery-feature.md) - [Rapper-Curated Smoothies](https://www.trendhunter.com/trends/storm-storm-smoothie.md) - [Tech Company Release Conferences](https://www.trendhunter.com/trends/peek-performance.md) - [Immersive In-Game Concerts](https://www.trendhunter.com/trends/fortnite-2.md)