# Edible Rap Album Launches 'Browne Saucery' to be Released on a Ketchup Bottle By raw material | Published 2011-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/album-on-ketchup-bottle References: [therawmaterials.wordpress](http://therawmaterials.wordpress.com/2011/11/09/browne-saucery-is-coming-soon/) & [voodoobrowne](http://www.voodoobrowne.com) Freestyle rap MC, [Voodoo Browne](https://www.trendhunter.com/trends/juice-monster-voodoo-grape), has chosen to release his debut album ‘[Browne Saucery](https://www.trendhunter.com/trends/browne-family-vineyards)’ in a number of innovative formats -- including on a [bottle of brown sauce](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging)! 100 of these bottles -- complete with a download link to the album (free of charge) -- have been left in secret locations across London. Find one and you’ll not just get the album a month before it hits the stores, but you'll also get something to squirt on your hot dogs too! In terms of finding the sauce, Voodoo Browne’s says that they've "hidden them in the sort of places rappers hang out..." ‘Browne Saucery’ will also be one of the first albums to be shared via the new Psonar app in December. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 13% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Album Releases:** Opportunities to release albums in unique formats such as food packaging or other obscure products. - **Secret Marketing Strategies:** New marketing strategies that incorporate hidden or secret giveaways to spread the word about a product or service. - **Music App Sharing:** Exploring new methods for sharing music content through mobile applications and other forms of technology. ### Sectors Adopting This - **Food and Beverage:** Opportunities to collaborate with musicians to create unique product packaging and offerings to appeal to a broader audience. - **Music and Entertainment:** Incorporating unique marketing strategies to promote new releases and engage customers in the music industry. - **Technology:** Developing new and innovative ways for sharing and distributing music content to consumers on various platforms and devices. ## Related on Trend Hunter - [Delivery Service Record Releases](https://www.trendhunter.com/trends/deliveroo-and-aj-tracey.md) - [Saucy Singer Autographs](https://www.trendhunter.com/trends/sauceographs.md) - [Rapper-Backed Collaborative Hot Sauces](https://www.trendhunter.com/trends/flying-goose.md) - [Meme-Inspired Sauces](https://www.trendhunter.com/trends/sauce-drops.md) - [Music Producer Condiments](https://www.trendhunter.com/trends/heinz-mustard-x-mustard.md) - [Rap Song-Inspired Pasta Sauces](https://www.trendhunter.com/trends/moms-spaghetti.md) - [First-Taste Burger Boxes](https://www.trendhunter.com/trends/mcspicy-x-franks-redhot.md) - [Rapper-Approved Meals](https://www.trendhunter.com/trends/the-4-box.md) - [Singer-Starring Hot Sauce Ads](https://www.trendhunter.com/trends/tingly-teds.md)