# Modern Plumage Hats The Albertus Swanepoel Stetson Collection is Classic By Tiana Reid | Published 2010-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/albertus-swanepoel-stetson References: [luxist](http://www.luxist.com/2010/08/24/albertus-swanepoel-brings-spice-to-stetson/) & [stetson](http://stetson.com/) The Albertus Swanepoel Stetson [collection of hats](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era) takes Stetson's all-American, [classic headwear](https://www.trendhunter.com/trends/rc-9fifty-cap-collection) to the next level. The hats are the right touch of style, with traditional shapes and bursts of plumage and bows. The Albertus Swanepoel Stetson collection includes 14 hats, sure to become icons in the near future. "It's a great honor to collaborate with a [legacy brand](https://www.trendhunter.com/trends/horse-power-collection) such as Stetson. They are the Rolls Royce of hats to me in America and I'm thrilled to be associated with this brand," says Swanepoel himself of the line. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Classic Headwear Reinvented:** The Albertus Swanepoel Stetson collection takes traditional shapes and adds bursts of plumage and bows, reinventing classic headwear. - **Legacy Brand Collaborations:** The collaboration between Albertus Swanepoel and Stetson showcases the power of partnering with legacy brands to create innovative collections. - **Statement Hats:** The Albertus Swanepoel Stetson collection features hats that are sure to become iconic, making a bold statement in the fashion industry. ### Where This Applies - **Fashion:** The fashion industry can explore opportunities to reinvent classic headwear and collaborate with legacy brands to create unique and statement-making collections. - **Luxury:** The luxury industry can take inspiration from the Albertus Swanepoel Stetson collection and create high-end, statement hats that appeal to discerning consumers. - **Accessories:** The accessories industry can capitalize on the popularity of statement hats and offer a variety of headwear options that feature unique embellishments and designs. ## Related on Trend Hunter - [Premium Headwear Collections](https://www.trendhunter.com/trends/pyper-malone.md) - [Exclusive Resort Capsules](https://www.trendhunter.com/trends/st-regis-hotels-resorts.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/polo-ralph-lauren-new-era.md) - [Luxury Men's Footwear Collections](https://www.trendhunter.com/trends/luxury-mens-footwear.md) - [Winter Sports Event-Inspired Hats](https://www.trendhunter.com/trends/new-era-cap.md) - [Retro-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/horse-power-collection.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Heritage Baseball Caps](https://www.trendhunter.com/trends/rc-9fifty-cap-collection.md)