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# Underwater Paint Explosions
The Alberto Seveso 'Medicina Rossa' Portfolio is Breathtaking

By Meghan Young | Published 2010-02-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/alberto-seveso-medicina-rossa
References: [behance.net](https://www.behance.net/Gallery/Medicina-Rossa/414640) & [burdu976](http://www.burdu976.com)

I’m pretty sure that I’m going to go home tonight or tomorrow and try to recreate the stunning [Alberto Seveso](https://www.trendhunter.com/trends/youngster) ‘Medicina Rossa’ images. All I need is a clear, deep container, water, paint and a camera. How hard can it be? Probably very hard.

Absolutely breathtaking, I’m sometimes taken aback by how simple concepts can become [amazing masterpieces](https://www.trendhunter.com/trends/colorscape-installation). Although I’ve seen similar works to the Alberto Seveso ‘Medicina Rossa’ collection, the way he’s treated the photos and captured the [billowing paint](https://www.trendhunter.com/trends/optical-flow) is wholly his own.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 84% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Underwater Photography:** There is a growing trend in using water as a medium for artistic expression, leading to innovative techniques in underwater photography.
- **Abstract Art:** The Alberto Seveso 'Medicina Rossa' portfolio showcases the trend of abstract art, inspiring artists to explore unconventional and visually striking techniques.
- **Photography Techniques:** The use of paint and water in photography opens up possibilities for experimenting with new techniques and capturing unique visual effects.

### Sectors Adopting This

- **Art and Design:** The art and design industry can benefit from the disruptive innovation opportunities presented by underwater photography and abstract art techniques.
- **Photography:** The photography industry can explore and adopt the techniques showcased in the Alberto Seveso 'Medicina Rossa' portfolio to offer clients unique and visually captivating experiences.
- **Creative Education:** The creative education industry can incorporate the use of paint and water in photography as a new teaching method to inspire students and nurture their artistic development.

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