# Quirky Cowboy Characters Alberto Cerriteno Works on a Branding Initiative for CMT By Josh Triantafilou | Published 2012-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alberto-cerriteno References: [characterdesignserved](http://www.characterdesignserved.com/gallery/Cowboys/157567) & [albertocerriteno](http://www.albertocerriteno.com/) Illustrator and graphic designer Alberto Cerriteno was recently invited by Interspectacular, a New York-based motion-graphics studio, to work with them on a pitch package for [Country Music Television](https://www.trendhunter.com/trends/country-archer-provisions) (CMT). The project was not a simple one either. While graphic designers and illustrators are constantly coming up with packaging and branding concepts, it isn't everyday that they are asked to [recreate a brand's identity](https://www.trendhunter.com/trends/iris-worldwide), but this is precisely what CMT expected Cerriteno and Interspectacular to do. For his part, Cerriteno was to develop [characters, layouts and logos](https://www.trendhunter.com/trends/soccerthemed-illustrations). The principle characters he came up with are featured here. They are crafty little cowboys that stay true to their past while paying attention to contemporary styles and themes. In this way, they help keep CMT relevant without selling it out. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 32% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Character Branding:** Opportunity for illustrators and graphic designers to create unique and relatable characters that enhance a brand's identity. - **Contemporary Nostalgia:** Potential to blend traditional and modern elements in design to maintain relevance and appeal to diverse audiences. - **Reinventing Brand Identity:** Demand for graphic designers and motion-graphics studios to refresh and recreate brand identities for established companies. ### Industries Being Reshaped - **Graphic Design:** Opportunity for graphic designers to collaborate with motion-graphics studios in creating innovative branding solutions. - **Entertainment:** Potential for illustrators and designers to work on branding initiatives for media channels, such as Country Music Television (CMT). - **Advertising:** Demand for creative professionals to craft unique characters, layouts, and logos for memorable branding campaigns. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Cow-Themed QSR Campaigns](https://www.trendhunter.com/trends/chickfila-1.md)