# Ciggy-Mimicking Pint Prints Alberta Health Services 'Triggers' Ads Serve Up Solutions for Quitting By Amelia Roblin | Published 2011-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alberta-health-services-triggers-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/alberta_health_services_triggers_beer?size=_original) & [calderbateman](http://www.calderbateman.com/) Once your mind is fixated on something you may start to see that thing everywhere you look. These Alberta Health Services 'Triggers' ads convey a recognition that it's not easy to [extinguish an addiction such as smoking](https://www.trendhunter.com/trends/nicotine-addiction), and offer sufferers a solution to stopping the bad habit. Information about [individualized treatment plans](https://www.trendhunter.com/trends/quitally) is the message behind these prints, but Calder Bateman Communications of Edmonton strives to firstly attract the attention of heavy smokers. As a non-smoker one might be initially puzzled over the meaning of this beer glass and [paper coffee cup](https://www.trendhunter.com/trends/decaf-billboard), but perhaps the person who inhales two packs a day will immediately see their resemblance to cigarettes. The Alberta Health Services 'Triggers' ads ask "Does everything remind you of smoking?" and propose a way to eliminate your daily provocations to light up. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Triggers-based Advertising:** Businesses can leverage this approach to create targeted campaigns that address specific addictions and persistent vices. - **Individualized Treatment Plans:** A growing trend in the healthcare industry that seeks to create personalized treatment plans to cater to specific needs and conditions in patients. - **Awareness Advertising:** A rising trend in social marketing where businesses aim to highlight important issues and provide solutions for them through advertising. ### Where This Applies - **Healthcare:** Industries within healthcare, such as addiction treatment centers, can use triggers-based advertising and personalized treatment plans to help more individuals overcome their addictions and bad habits. - **Advertising:** Advertising agencies can incorporate awareness advertising in their campaigns to help highlight important issues and provide solutions to social problems. - **Food and Beverage:** Food and beverage companies can adopt triggers-based advertising to create targeted campaigns that address unhealthy habits and promote healthier lifestyle choices. ## Related on Trend Hunter - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md) - [Social Habit Trackers](https://www.trendhunter.com/trends/nicquit.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Smoking Cessation Apps](https://www.trendhunter.com/trends/smoke-free.md) - [Analytic Addiction Trackers](https://www.trendhunter.com/trends/startquit.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)