# Free Flowing Fashion Campaigns The Alberta Ferretti Spring/Summer 2014 Ads Showcase Loose Dresses By Jordy E | Published 2014-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alberta-ferretti-springsummer-2014 References: [ootdmagazine](http://ootdmagazine.com/mariacarla-boscono-alberta-ferretti-spring-summer-2014-campaign/) & [albertaferretti](http://www.albertaferretti.com) The Alberta Ferretti Spring/Summer 2014 campaign puts a series of [free flowing dresses](https://www.trendhunter.com/trends/alessandra-rich) on display. In line with the brand's couture approach to apparel was the photography work of Peter Lindbergh who captured up close detailing in each image. Much like the advertisements of Lindbergh, the collection showcased in these advertisements reveal [intricate flower petals](https://www.trendhunter.com/trends/eva-green) and windswept fabrics to viewers. At the same time, the series also teases out a series of [bold intricately paired colors](https://www.trendhunter.com/trends/femininity-in-bloom) via stripes of navy blue, orange and teal, all of which have been laced together within individual pieces. Chunky, drooping earrings are similarly central to this Alberta Ferretti set. Whether in the form of coral petals or thin oblong shapes, there is much eclecticism present. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Free Flowing Dresses:** Disruptive innovation opportunity in the fashion industry to create loose, comfortable and visually interesting dresses. - **Up Close Detailing:** Disruptive innovation opportunity in photography to capture intricate details of apparel and accessories. - **Bold Color Pairings:** Disruptive innovation opportunity in fashion design to experiment with bold and unexpected color combinations. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity to create new designs and approaches that prioritize comfort and visual interest. - **Photography:** Disruptive innovation opportunity to develop techniques and styles that highlight the intricate details of products. - **Accessories:** Disruptive innovation opportunity to design unique and eye-catching earrings and other accessories. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)