# Bewitching Ad Campaigns Alberta Ferretti Fall 2009 by Steven Meisel Channels 'Harry Potter' By Marissa Brassfield | Published 2009-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alberta-ferretti-fall-2009-steven-meisel References: [fashionindie](http://fashionindie.com/ad-dict-alberta-ferretti-by-steven-meisel-fall-09/) & [albertaferretti](http://www.albertaferretti.com/site.asp) If you're a fan of the '[Harry Potter](https://www.trendhunter.com/trends/harry-potter-collection-2)' franchise, you'll love Alberta Ferretti's Fall 2009 campaign, which was shot by Steven Meisel. The dark, brooding shoot takes place in what looks like a Hogwarts library--complete with paper flying through the air. It's the sort of spot where it's easy to imagine magic taking place. Check out some other [bewitching features](https://www.trendhunter.com/trends/wicked-x-aldo) on Steven Meisel's work, Alberta Ferretti and [witch-inspired editorials](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection) below. **Implications** - Popular culture is becoming more than just a form of entertainment. Products featuring an element of the media are appealing to those who identify themselves through popular figures. In order to grow its appeal, a company could focus on this desire for more media related items. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Pop Culture Products:** Companies can capitalize on the appeal of popular culture by offering products that feature elements of media, attracting customers who identify with popular figures. - **Media-related Items:** A focus on offering media-related items can enhance a company's appeal and cater to the desire of customers to connect with their favorite forms of entertainment. - **Embracing Popular Figures:** By embracing popular figures, companies can tap into the growing trend of consumers who seek products that allow them to express their identification with these figures. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can expand their product offerings by incorporating popular culture references, targeting customers who want to express their affinity for media through fashion. - **Entertainment Merchandise:** The entertainment merchandise industry can seize the opportunity to create and sell more media-related items, catering to the demand from consumers who seek products associated with their favorite movies, TV shows, or characters. - **Advertising and Marketing:** The advertising and marketing industry can leverage the appeal of popular figures by incorporating them into campaigns, tapping into the desire of consumers to connect with their favorite media personalities. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Wizard-Themed Gen Z Apparel](https://www.trendhunter.com/trends/shein-x-harry-potter-collection1.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Wizard-Themed Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-harry-potter.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Wizard-Themed Apparel Lines](https://www.trendhunter.com/trends/puma-6.md) - [Visual Discovery Campaigns](https://www.trendhunter.com/trends/pinterest-autumnwinter.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)