# Ghetto-Inspired Graffiti Albert Reyes Captures The Essence of Urban Culture in His Sketches By Jaime Neely | Published 2011-08-02 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/albert-reyes References: [lifelounge.au](http://www.lifelounge.com.au/art-and-design/news/albert-reyes-illustration.aspx) & [pimplywimp](http://pimplywimp.com/) Albert Reyes is an extremely talented artist from California who uses scraps of paper and a graphite pencil to create his drawings. His drawings are inspired by [African American pop culture icons](https://www.trendhunter.com/trends/derrick-adams) including Snoop Dogg and Michael Jackson. Albert Reyes is interested in the interaction between those controlling the industry and its consumers. He hopes to send a message to his audience by combining different aspects of [highbrow and lowbrow culture](https://www.trendhunter.com/trends/paul-anthony-smith). His drawings are very sketch-like, and although very detailed and well-done, bare [urban and hoodlike qualities](https://www.trendhunter.com/trends/stephen-sprouse). **Implications** - Consumers will be drawn to those products that address important social issues in a way that is both entertaining and engaging. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 64% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Urban-inspired Art:** Opportunity for artists to capitalize on the popularity of urban culture through creative mediums such as graffiti and sketching. - **Mixed-culture Messaging:** A chance for brands to combine seemingly disparate elements from different cultures to create products and marketing campaigns that resonate with diverse audiences. - **Socially-conscious Consumption:** As consumer preferences shift towards brands that tackle social issues, companies have a chance to create offerings that are both responsible and appealing to their target market. ### Where This Applies - **Art and Design:** The art and design industry can disrupt traditional models and norms in art by promoting and providing opportunities for urban-inspired artists to showcase their work. - **Marketing and Advertising:** Marketers and advertisers can capitalize on consumer interest in mixed-culture messaging by creating campaigns that creatively blend elements from different cultures and appeal to a wider, more diverse audience. - **Fashion and Retail:** Fashion and retail industries can potentially disrupt their traditional models by incorporating socially-conscious messages into their products and brand identity. ## Related on Trend Hunter - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md) - [Graffiti Ski Streetwear](https://www.trendhunter.com/trends/elho-x-andr-saraiva.md) - [Street Artist Tequila Collaborations](https://www.trendhunter.com/trends/gustavo-zermeo-jr.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Artist-Inspired Sweaters](https://www.trendhunter.com/trends/lee-x-basquiat.md) - [Graffiti Culture Art Exhibits](https://www.trendhunter.com/trends/1970s-graffiti-today.md) - [Sneaker Fused Ceramic Exhibitions](https://www.trendhunter.com/trends/drip-exhibition.md) - [Provoking Graffiti Exhibits](https://www.trendhunter.com/trends/david-ruggeri.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md)