# Rustic Menswear The Albam AW10 Collection Will Keep You Warm and Stylish By Vittoria Natarelli | Published 2010-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/albam-aw10-collection References: [stylesalvage.blogspot](http://stylesalvage.blogspot.com/2010/08/albam-aw10.html) & [albamclothing](http://www.albamclothing.com/) The Albam AW10 collection would make any man look forward to the winter months! The collection has a very rustic feel while still maintaining a city chic look -- it strikes that perfect balance. The 'Artisan Pea Coat' is my favorite of this collection. The knits are also noteworthy, especially because the factory they were produced in is shutting down. In the past, the knitwear factory has had customers including the America’s cup yacht team, the military and the Royal family. All in all, this makes the Albam AW10 Collection very special! ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Rustic Menswear:** Opportunity to incorporate rustic elements into menswear designs. - **City Chic:** Potential for combining urban and stylish elements in fashion collections. - **Knitwear Innovation:** Chance to explore new knitting techniques and materials for unique designs. ### Who This Affects Most - **Fashion:** Fashion designers can tap into the rustic menswear trend to create unique and fashionable collections. - **Textile Manufacturing:** Opportunity for knitwear factories to innovate and adapt to changing demands in the fashion industry. - **Luxury Brands:** Luxury brands can explore the blend of rustic and city chic styles to create high-end menswear collections. ## Related on Trend Hunter - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Wool Sweater Ranges](https://www.trendhunter.com/trends/buck-masons-wool-sweater-collection.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [High-End Bohemian Knitwear](https://www.trendhunter.com/trends/alanui-2.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md)