# NFC Beauty Boxes Alba1913's Packaging Reveals When a Customer Opens the Package By Laura McQuarrie | Published 2018-04-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alba1913 References: [packworld](https://www.packworld.com/article/nfc-tags-skincare-cartons-offer-win-win) & [alba1913](https://www.alba1913.com/) Alba1913 is a [skincare cosmetics company](https://www.trendhunter.com/trends/longevity-day-cream) that prides itself on sharing three generations of wisdom and traditions with consumers through its health-centric products for beauty and well-being. But unlike some of the other companies in this category that appeal to consumers with low-tech product packaging, Alba1913 favors [NFC packaging](https://www.trendhunter.com/trends/one-cask-at-a-time) that says "Scan Me." These [smart labels](https://www.trendhunter.com/trends/iqrcode) can be found on the secondary packages for Alba1913 products like its Rich Body Butter and Galenic Body & Intimate Wash, among others. Alba1913 worked with Talkin' Things to gain a better understanding of "where, how often, and by how many users products are scanned." With Talkin' Things' patented Proof of Purchase system, Alba1913 is able to access data on when a customer has opened their package, which indicates that they may want to be supported in learning more about the product and its applications—which NFC technology can easily help with. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **NFC Packaging:** Utilizing NFC technology in product packaging to collect data on consumer behavior and provide interactive experiences. - **Smart Labels:** Integrating smart labels with NFC technology to enable easy product information access and track consumer engagement. - **Proof of Purchase System:** Implementing a patented system to gather data on customer interactions with product packaging and optimize marketing strategies. ### Where This Applies - **Skincare Cosmetics:** Incorporating NFC technology in skincare cosmetics packaging to enhance customer experience and gather valuable consumer insights. - **Health and Beauty:** Leveraging smart labels and NFC technology in the health and beauty industry for personalized customer engagement and product information delivery. - **Marketing and Analytics:** Applying a Proof of Purchase system in marketing and analytics to understand consumer behavior and optimize promotional campaigns. ## Related on Trend Hunter - [Smart Tequila Bottles](https://www.trendhunter.com/trends/smart-tequila-bottle.md) - [Skincare Delivery Shifts](https://www.trendhunter.com/trends/nuon-medical.md) - [Accessible Skincare Gift Branding](https://www.trendhunter.com/trends/nivea-gift-packs.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Connected AR Beauty Packaging](https://www.trendhunter.com/trends/dermatologica-ar.md) - [Digital Product Story Brochures](https://www.trendhunter.com/trends/malmgard-castle.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md)