# Massive Luxurious Truffles This Truffle Sold for $87,400 at the World Alba White Truffle Auction By Joey Haar | Published 2017-11-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/alba-white-truffle-auction References: [thedailymeal](https://www.thedailymeal.com/drink/3-white-truffles-sell-87400-italian-charity-auction) & [reuters](http://www.reuters.com/article/us-italy-truffle-auction/italys-white-truffles-feel-the-heat-at-alba-auction-idUSKBN1DC0Z1) Italy's 'World Alba White Truffle Auction' consistently brings in big money for some of the [most impressive fungi](https://www.trendhunter.com/trends/truffle-ghee) the region has to offer, but this year's crop is among the most expensive ever. The biggest truffle at the auction sold for 75,000 euros, or approximately $87,400 American. Thanks to a drought over the past few years, natural [white truffle production](https://www.trendhunter.com/trends/black-truffle-menu) throughout Alba has gone down, meaning that the prices of the delicacy have risen in kind. The [tremendously expensive winning truffle's](https://www.trendhunter.com/trends/president) price was thus inflated by the economic environment, though it would have earned a healthy sum in any year. The well-rounded truffle weighed in at nearly one kilogram. The 75,000-euro truffle was discovered by local truffle hunter Piercarlo Vacchnia and his very, very good dogs Rocky and Jimmy. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Rising Truffle Prices:** The drought in Alba has led to a decrease in natural white truffle production, driving up the prices of truffles. - **Luxury Food Auctions:** The 'World Alba White Truffle Auction' showcases the high value and demand for luxury food items like truffles. - **Scarcity-driven Premium Products:** Scarcity of white truffles creates an opportunity for the development and marketing of premium food products with high price tags. ### Sectors Adopting This - **Gourmet Food Industry:** The gourmet food industry can capitalize on the rising prices of truffles by offering unique truffle-infused products and experiences. - **Truffle Hunting and Farming:** The truffle hunting and farming industry can explore innovative methods to increase truffle production and meet the growing demand. - **Luxury Auction Industry:** The luxury auction industry can benefit from organizing exclusive events for high-value food items like truffles, attracting affluent buyers. ## Related on Trend Hunter - [Truffle-Infused Mature Cheddars](https://www.trendhunter.com/trends/truffle-trove.md) - [Luxe Fast Food Meals](https://www.trendhunter.com/trends/the-truffle-table.md) - [Truffle-Infused Cheese Products](https://www.trendhunter.com/trends/cheddar-cheese-with-truffle.md) - [Spore-Flavored Cheeses](https://www.trendhunter.com/trends/truffle-cheddar.md) - [Truffle-Infused Burrata Cheeses](https://www.trendhunter.com/trends/truffle-burrata.md) - [Truffle-Infused Mayonnaises](https://www.trendhunter.com/trends/white-truffle-mayonnaise.md) - [Exquisite Celebrity-Chef Truffles](https://www.trendhunter.com/trends/wolfgang-puck.md) - [Italian Truffle Boxes](https://www.trendhunter.com/trends/journey-to-piedmont.md) - [Truffle-Infused Brie Cheeses](https://www.trendhunter.com/trends/prsident-creamy-brie-with-truffles.md)