# Beer Battered Fish Filets Long John Silver's is Now Serving Up Booze-Infused Alaskan Cod By Katherine Pendrill | Published 2017-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/alaskan-cod References: [chewboom](http://www.chewboom.com/2017/01/31/long-john-silvers-serves-new-beer-battered-alaskan-cod/) & [ljsilvers](http://www.ljsilvers.com/news-events/item/115-long-john-silver-s-rocks-the-boat-with-beer-battered-alaskan-cod) For the first time in its 47-year history, the popular fast food chain [Long John Silver’s](https://www.trendhunter.com/trends/crispy-waffle-fries) is offering consumers a new batter option for its [flaky Alaskan Cod](https://www.trendhunter.com/trends/long-john-silvers-shrimp-menu). With a number of other [QSR](https://www.trendhunter.com/trends/wildcaught-cod) chains experimenting with the addition of booze in sauces and marinades, the new batter option follows an ongoing shift in the fast food industry. Following the success of market testing last year that saw beer batter outsell the company's original batter, Long John Silver’s has debuted Beer Battered Alaskan Cod nationwide. The new dish consists of "wild-caught Cod taken straight from the icy waters of Alaska," which is then smothered in a savory beer batter that boasts the rich flavor of brewed hops. The fish is served alongside natural-cut fries and the chain's signature hushpuppies for a contemporary twist on fish and chips. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Booze-infused Batter:** The trend of incorporating alcoholic beverages into food products offers disruptive innovation opportunities in the food and beverage industry. - **Shift in Fast Food:** The ongoing shift in the fast food industry presents disruptive innovation opportunities for brands to experiment with new menu offerings and attract customers. - **Contemporary Twist on Classics:** Creating contemporary twists on classic dishes opens up disruptive innovation opportunities in the culinary industry. ### Sectors Adopting This - **Fast Food:** The fast food industry can capitalize on the trend of incorporating booze-infused ingredients to create unique and flavorful menu options. - **Food and Beverage:** The food and beverage industry can benefit from exploring the use of alcohol in food products to appeal to consumers seeking innovative and indulgent experiences. - **Culinary:** The culinary industry can disrupt traditional recipes by infusing them with booze, attracting adventurous food enthusiasts looking for unique dining experiences. ## Related on Trend Hunter - [Crispy Waffle Fry Sides](https://www.trendhunter.com/trends/crispy-waffle-fries.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/beer-battered-crispy-fish-tacos.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/habanero-beer-battered-crispy-fish-taco.md) - [Popable Cheese Bites](https://www.trendhunter.com/trends/wisconsin-white-cheddar-cheese-bites.md) - [Beer-Branded Seafood Products](https://www.trendhunter.com/trends/sea-cuisine-and-guinness.md) - [Bite-Sized Lobster Snacks](https://www.trendhunter.com/trends/lobster-bites-1.md) - [Seafood Pairing Beers](https://www.trendhunter.com/trends/swashbockler.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/beerbattered-icelandic-cod.md) - [Lent-Forward Tartar Sauces](https://www.trendhunter.com/trends/tartar-sauce.md)