# Inflight Coffee Roasts Alaska Airlines and Stumptown Coffee Collaborate on a New In-Flight Coffee By Kanesa D | Published 2023-10-11 | World Source: Trend Hunter, https://www.trendhunter.com/trends/alaska References: [worldairlinenews](https://worldairlinenews.com/2023/10/11/alaska-airlines-and-stumptown-coffee-partner-to-serve-up-bespoke-coffee-blend-crafted-specially-for-the-skies/) & [alaskaair](https://www.alaskaair.com/)  In collaboration with [Stumptown Coffee Roasters](https://www.trendhunter.com/trends/floral-forward-coffee), [Alaska Airlines](https://www.trendhunter.com/trends/custom-coffee-blend) is introducing a unique coffee blend specifically designed for in-flight enjoyment. At high altitudes, taste buds react differently, altering the flavor of food and beverages compared to ground-level experiences. Alaska's medium-dark blend retains the clean and sweet essence of Holler Mountain but emphasizes a roast that mitigates acidity while infusing a subtle toasty quality. Notably, Stumptown fine-tuned this roast to deliver a delightful experience, whether served black or with the addition of creamer or oat milk, an option now available on Alaska flights. The Alaska custom roast will be accessible on all Alaska flights starting in the upcoming fall season and is slated to feature on every flight by December 1, 2023. Consumers can also enjoy the roast at Portland and JFK Lounges. Image Credit: Alaska Airlines ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 2% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **In-flight Coffee Blends:** Alaska Airlines and Stumptown Coffee collaborate to create a custom coffee blend designed specifically for in-flight consumption, catering to the unique taste bud reactions at high altitudes. - **Altitude-adjusted Flavor Profiles:** As taste buds react differently at high altitudes, Alaska Airlines and Stumptown Coffee craft a medium-dark blend that retains the essence of Holler Mountain while mitigating acidity and infusing a subtle toasty quality for a delightful in-flight experience. - **Diversified In-flight Beverage Options:** Alaska Airlines introduces oat milk as an option for in-flight coffee, offering passengers a choice between creamer or oat milk to enhance their coffee experience. ### Where This Applies - **Airline:** Alaska Airlines collaborates with Stumptown Coffee to create a unique in-flight coffee blend, catering to the taste preferences of their passengers and enhancing their onboard beverage offerings. - **Coffee Roasting:** Stumptown Coffee Roasters collaborate with Alaska Airlines to fine-tune a custom coffee roast specifically designed for in-flight enjoyment, addressing the impact of high altitudes on taste buds. - **Food and Beverage:** The introduction of oat milk as an option for in-flight coffee by Alaska Airlines caters to the growing demand for diverse and customizable beverage choices, considering different dietary preferences and taste profiles. ## Related on Trend Hunter - [Optimized Inflight Coffees](https://www.trendhunter.com/trends/custom-coffee-blend.md) - [Airline Coffee Partnerships](https://www.trendhunter.com/trends/air-new-zealand-1.md) - [In-Flight Cocktail Menus](https://www.trendhunter.com/trends/alaska-airlines.md) - [Collaboration Airline-Approved Beers](https://www.trendhunter.com/trends/cloud-cruiser-ipa.md) - [Coffee-Themed Airline Experiences](https://www.trendhunter.com/trends/delta-air-lines-and-starbucks.md) - [Premium In-Flight Coffee Experiences](https://www.trendhunter.com/trends/inflight-coffee-experience.md) - [Coffee-Centric In-Flight Experiences](https://www.trendhunter.com/trends/delta-3.md) - [Elevated In-Flight Dining Experiences](https://www.trendhunter.com/trends/inflight-dining-experience.md) - [Collaborative Airline Dining Menus](https://www.trendhunter.com/trends/seasonal-dining-selections.md)