# Mexican Artist-Honoring Cannabis Brands Alas Pa’ Volar from Hierba Buena LA Honors Frida Kahlo By Michael Hemsworth | Published 2024-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/alas-pa-volar References: [preparedfoods](https://www.preparedfoods.com/articles/130024-hierba-buena-la-launches-cannabis-brand-inspired-by-frida-kahlo) & [instagram](https://www.instagram.com/hierbabuenala/)  The Alas Pa’ Volar cannabis brand has been launched by the [Latina-owned Hierba Buena LA cannabis company](https://www.trendhunter.com/trends/women-of-weed) to help bring the life, passion and legacy of iconic Mexican artist Frida Kahlo to life. The [artisanal cannabis products](https://www.trendhunter.com/trends/green-dot-labs) put mysticism in the spotlight, while also prioritizing Latin heritage and quality for consumers to appreciate. The cannabis products are branded with Kahlo in the spotlight along with the artwork of Mexican illustrator Francisco Herrera. Founder of Hierba Buena LA Marsiela Nuño spoke on the Alas Pa’ Volar cannabis brand saying, "Alas Pa’ Volar is more than just a product line – it’s a tribute to Frida Kahlo and a celebration of our [Latino heritage](https://www.trendhunter.com/trends/hispanic-heritage-month). At Hierba Buena LA, we’re cultivating exclusive, in-house cannabis strains crafted specifically for this brand, ensuring every product embodies the authenticity, creativity and passion Frida Kahlo represents. This brand was created to honor everything Frida was and the inspiration she continues to be today.” Image Credit: Hierba Buena LA ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 59% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Artisanal Cannabis Products:** Artisanal cannabis products foreground cultural heritage and fine craftsmanship in the cannabis industry. - **Artist-branded Merchandise:** Artist-branded merchandise leverages iconic figures to create unique and culturally resonant product lines. - **Latina-owned Cannabis Ventures:** Latina-owned cannabis ventures are showcasing diversity and authenticity within the cannabis market. ### Who This Affects Most - **Cannabis:** The cannabis industry is integrating cultural storytelling and artisanal quality to stand out in a competitive market. - **Art Merchandise:** The art merchandise industry is expanding through collaborations that honor influential cultural figures. - **Minority-owned Businesses:** Minority-owned businesses are increasingly highlighting heritage and authenticity to appeal to diverse consumer bases. ## Related on Trend Hunter - [Mexican-Painter-Inspired Fragrances](https://www.trendhunter.com/trends/frida-kahlo-eau.md) - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md) - [Whimsically Branded Cannabis Products](https://www.trendhunter.com/trends/angel-therapy.md) - [Women-Celebrating Cannabis Brands](https://www.trendhunter.com/trends/angel-therapy-cannabis.md) - [Artist-Created Mezcal Labels](https://www.trendhunter.com/trends/artist-series1.md) - [Illustrative 420 Campaigns](https://www.trendhunter.com/trends/420-campaign.md) - [Hispanic Heritage-Inspired Recipes](https://www.trendhunter.com/trends/hispanic-heritage-month.md) - [Reach-Expanding Cannabis Partnerships](https://www.trendhunter.com/trends/flower-by-edie-parker1.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md)