# Dual-Alarm Timepieces The Alarming Clock by Natalie Duckett Sounds an Additional Evening Alert By Meghan Young | Published 2013-08-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/alarming-clock References: [core77](http://www.core77.com/blog/object_culture/cause_for_alarm_natalie_duckett_lee_murray_reinvent_the_alarm_clock_25398.asp) & [alarmingindustries](http://alarmingindustries.co.uk/the-alarming-clock/) The Alarming Clock isn't the first foray into sleep-affecting design by Natalie Duckett. Working in collaboration with fellow Scottish product designer Lee Murray, it is much more sleek than her previous creation: the [Woodpecker Alarm Clock](http://www.trendhunter.com/photos/74221). Although the sound that the Alarming Clock emits still resembles that of beak hitting bark, the aesthetic is not as raw as its nature-inspired predecessor. Addressing the concept of a [healthy sleep cycle](https://www.trendhunter.com/trends/wake-lamp), the Alarming Clock encourages a regular resting routine. It does so by sounding off two alarms, one that signals when it is time to go to bed and the other when it is time to get out of bed. Admit it, an [evening alarm](https://www.trendhunter.com/trends/baby-alarm-clock) does sound intriguing. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Sleep Cycles:** Disruptive innovation opportunity: Develop smart alarm clocks that track sleep cycles and wake users up during their lightest sleep phase. - **Dual Alarms:** Disruptive innovation opportunity: Design alarm clocks with dual alarms to promote a consistent sleep schedule and improve waking up experience. - **Aesthetically-pleasing Alarm Clocks:** Disruptive innovation opportunity: Create alarm clocks that combine functionality with a sleek and visually appealing design to enhance bedroom aesthetics. ### Where This Applies - **Sleep Technology:** Disruptive innovation opportunity: Integrate advanced sleep-tracking technology into alarm clocks to provide personalized sleep insights and recommendations. - **Home Decor:** Disruptive innovation opportunity: Innovate alarm clocks with customizable designs that blend seamlessly with various home decor styles. - **Wellness:** Disruptive innovation opportunity: Develop alarm clocks that incorporate calming soundscapes or aromatherapy to promote relaxation and restorative sleep. ## Related on Trend Hunter - [Gentle Alarm Clocks](https://www.trendhunter.com/trends/arc-alarm-clock.md) - [Digital Personality Alarm Clocks](https://www.trendhunter.com/trends/alarm-oclock.md) - [Accessibility-Focused Alarm Clocks](https://www.trendhunter.com/trends/routine-alarm-clock.md) - [Anti-Smartphone Bedside Alarm Clocks](https://www.trendhunter.com/trends/mudita-clocks.md) - [Clapperboard-Inspired Desk Clocks](https://www.trendhunter.com/trends/multifunctional-alarm-clock.md) - [Tranquil Coffee Aroma Alarms](https://www.trendhunter.com/trends/sunrise-alarm.md) - [Branded Technology Alarm Clocks](https://www.trendhunter.com/trends/apple-snooze.md) - [Connected Toy-Like Alarm Clocks](https://www.trendhunter.com/trends/cubb-alarm-clock.md) - [Minimal Assistive Multifunctional Clocks](https://www.trendhunter.com/trends/little-house-alarm-clock.md)