# Celeb Recycled Denim Lines Alanis Morissette & Woody Harrelson Team up for Reco Jeans By Rose Nazarali | Published 2009-07-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/alanis-morissette-woody-harrelson-reco-jeans References: [recojeans](http://www.recojeans.com/) [Singer Alanis Morissette](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda) and actor Woody Harrelson have teamed together for Reco Jeans. The new line of [denim](https://www.trendhunter.com/trends/joleans) uses 50% [recycled materials](https://www.trendhunter.com/trends/allbirds-remix), instead of the usual chemical-filled cotton. Alanis Morissette and Woody Harrelson are currently holding a Dutch auction, asking potential buyers to set the prices for 300 limited edition box sets which include a pair of jeans and a Reco iPod case. The auction will end on July 18th, so you still have a bit of time left to get in on the action! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Recycled Denim:** Opportunity for brands to develop sustainable denim lines using recycled materials. - **Celebrity Collaborations:** Innovation potential by partnering with celebrities to create unique and eco-friendly fashion products. - **Dutch Auctions:** Disruption opportunity in utilizing Dutch auctions to engage customers and allow them to determine product prices. ### Industries Being Reshaped - **Fashion:** Fashion industry can explore eco-friendly alternatives and celebrity collaborations to meet consumer demand for sustainable fashion. - **Textile Manufacturing:** Opportunity to adopt sustainable production practices and utilize recycled materials in the manufacturing of denim. - **E-commerce:** E-commerce platforms can implement innovative auction models to provide unique shopping experiences for customers. ## Related on Trend Hunter - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Woody Eco Fragrances](https://www.trendhunter.com/trends/green-on-me.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Denim Take-Back Events](https://www.trendhunter.com/trends/target-5.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Post-Apocalyptic Denim Collabs](https://www.trendhunter.com/trends/wrangler-x-the-last-of-us.md)