# Celeb-Created Energy Drinks Alani by Kim K Introduces a Limited-Edition Energy Drink Called Kimade By Laura McQuarrie | Published 2023-07-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/alani-by-kim-k References: [prnewswire](https://www.prnewswire.com/news-releases/alani-nu-partners-with-kim-kardashian-to-release-alani-by-kim-k-301873163.html) & [alaninu](http://www.alaninu.com/) The [Alani](https://www.trendhunter.com/trends/winter-wonderland-flavor) by Kim K collaboration is introducing fans of Alani Nu and Kim Kardashian to an exclusive, [limited-edition energy drink](https://www.trendhunter.com/trends/c4-energy-millions-apple) called Kimade with a nostalgic Strawberry Lemon flavor. This seasonal energy drink flavor shares a boost from 200 milligrams of caffeine, zero sugar, B vitamins, biotin and just 10 calories per 12-ounce can. This sweet, tart and refreshing energy drink in a can will be dropping soon, along with limited-edition Alani by Kim K merchandise. With its slim, hot pink can, Kimade is perfectly aligned with the captivating [Barbiecore aesthetic](https://www.trendhunter.com/trends/playboy-energy-drink), appealing to the tastes and stylistic preferences of Gen Z and Millennials alike. With vibrant hues and a functional formula, this limited drop is packed with just the right balance of nostalgia and modernity. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 85% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Energy Drinks:** Opportunity for brands to collaborate with celebrities and create exclusive energy drinks with unique flavors and eye-catching packaging. - **Barbiecore Aesthetic:** Potential for brands to tap into the trend of Barbie-inspired aesthetics, vibrant hues, and nostalgic elements to attract Gen Z and Millennial consumers. - **Functional Formula:** Space for innovation in energy drinks by offering functional formulations that provide a boost of caffeine, vitamins, and other beneficial ingredients. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to collaborate with celebrities and release limited-edition energy drinks to generate excitement and increase brand visibility. - **Fashion and Merchandise:** Chance for fashion brands and merchandise companies to create limited-edition products in collaboration with celebrities and capitalize on popular aesthetics and nostalgic elements. - **Health and Wellness:** Potential for health and wellness brands to innovate in the energy drink category by offering functional formulas that provide both energy and nutritional benefits. ## Related on Trend Hunter - [Horror-Inspired Energy Drinks](https://www.trendhunter.com/trends/witchs-brew-energy.md) - [Winter-Themed Energy Drinks](https://www.trendhunter.com/trends/winter-wonderland-flavor.md) - [Creamy Pumpkin Energy Drinks](https://www.trendhunter.com/trends/pumpkin-cream.md) - [Witchy Energy Drinks](https://www.trendhunter.com/trends/alani-nu-witchs-brew.md) - [Nostalgic Lemonade Energy Drinks](https://www.trendhunter.com/trends/pink-lemonade-energy-drink.md) - [Summer-Themed Energy Drinks](https://www.trendhunter.com/trends/celsius-flavors.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Celebrity-Made Wellness Drinks](https://www.trendhunter.com/trends/lemme-2.md) - [Champagne-Inspired Energy Drinks](https://www.trendhunter.com/trends/misfit-energy.md)