# Indigenous-Designed Haircare Sets Wella Professionals x Alanah Jewell Partner for Exclusive Boxes By Debra John | Published 2025-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alanah-jewell References: [wella](https://www.wella.com/professional/en-US/home3) & [morningstardesigns](https://morningstardesigns.ca/)  Alanah Jewell, an Indigenous artist from the [Oneida](https://www.trendhunter.com/trends/retelling-the-story-of-pocahontas) Nation of the Thames, has partnered with [Wella Professionals](https://www.trendhunter.com/trends/wella-professionals) to create a series of [limited-edition haircare sets](https://www.trendhunter.com/trends/holiday-haircare-kit) in celebration of Indigenous Peoples Month. Known for her work under the name MorningStar Designs, Jewell brings a powerful visual language rooted in Indigenous identity, storytelling, and her deep connection to the natural world. Developed over the course of a year, this collaboration unites Jewell’s artistic vision with five of Wella’s most beloved collections, 'Invigo Colour Brilliance,' 'Invigo Nutri-Enrich,' 'Fusion,' 'Oil Reflections,' and 'Ultimate Repair.' Each box is thoughtfully designed to reflect traditional teachings and cultural symbolism, offering customers a unique opportunity to experience haircare as a ritual of self-respect and connection. Through vibrant patterns and meaningful motifs, the collection serves not only as a tribute to Indigenous resilience but also as a platform for broader cultural appreciation within the beauty industry. Image Credit: Wella Professionals ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 87% | Activity: 88% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Culturally-infused Beauty Products:** The integration of cultural symbolism and traditional teachings into beauty products creates opportunities for brands to connect with consumers on a deeper, more personal level. - **Exclusive Collaborations with Indigenous Artists:** Limited-edition partnerships with Indigenous artists provide a platform for cultural storytelling while offering consumers unique, thoughtfully designed products. - **Narrative-driven Product Design:** Crafting products with a focus on storytelling and cultural narratives adds an emotional dimension that can differentiate brands in competitive markets. ### Where This Applies - **Beauty and Personal Care:** Innovations in incorporating cultural art and symbolism into product design are transforming standard beauty offerings into meaningful and unique experiences for consumers. - **Art and Design:** The collaboration between beauty brands and Indigenous artists showcases the potential for art-driven enterprises to expand into new domains, such as consumer products. - **Cultural Heritage Preservation:** This industry benefits from partnerships that highlight and disseminate Indigenous cultural elements, supporting broader awareness and appreciation. ## Related on Trend Hunter - [Indigenous-Owned Self Care Brands](https://www.trendhunter.com/trends/ravensong.md) - [African-Inspired Holiday Hair Sets](https://www.trendhunter.com/trends/oribe-partners-with-thandiwe.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Artistic Indigenous Homeware Lines](https://www.trendhunter.com/trends/lani-blazan.md) - [Plant-Based Indigenous Skincare Solutions](https://www.trendhunter.com/trends/swlwen-botanicals.md) - [Collaborative Limited-Edition Holiday Collections](https://www.trendhunter.com/trends/limitededition-holiday-collection.md) - [Tradition-Honoring Skincare Oils](https://www.trendhunter.com/trends/red-ochre.md) - [Indigenous-Owned Holiday Events](https://www.trendhunter.com/trends/aaniin-popup.md) - [Purposeful Limited-Edition Lipsticks](https://www.trendhunter.com/trends/nice-cans-x-cheekbone-beauty.md)