# Casual-Chic Couture The Vibrant Alana Zimmer Harper's Bazaar Australia March 2011 Editorial By Renee Ramsarran | Published 2011-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/alana-zimmer-harpers-bazaar-australia-march-2011 References: [fashiongonerogue](http://fashiongonerogue.com/alana-zimmer-benny-horne-harpers-bazaar-australia/) & [harpersbazaar.au](http://www.harpersbazaar.com.au/) The Alana Zimmer Harper's Bazaar Australia March 2011 editorial does not shy away from bright colors. Stylist Tina Chai mixes and matches the palette in a bold way, playing to this season's popular colorblocked fashions. Makeup artist Maud Laceppe continues on the vibrant streak, with mint-green nails and striking red lips. Shot by photographer Benny Horn, the Alana Zimmer Harper's Bazaar Australia March 2011 editorial gives casual style a vibrant update. **Implications** - Sometimes editorials can be a little outlandish and feature outfits that are not plausible for everyday wear. When businesses feature items that can be worn by everyone on a daily basis, they are showing items that are more likely to get picked up by shoppers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Colorblocked Fashions:** Opportunity for businesses to create and market bold, colorblocked clothing items. - **Vibrant Casual Style:** Opportunity for businesses to offer vibrant and fashionable everyday wear. - **Mix-and-match Palette:** Opportunity for businesses to create customizable clothing and accessory options for consumers. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Developing clothing lines that feature colorblocked designs. - **Retail:** Disruptive innovation opportunity: Curating and showcasing vibrant casual wear collections in-store and online. - **Cosmetics:** Disruptive innovation opportunity: Launching makeup products and nail polishes in bold and vibrant color palettes. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Ultra-Modern Fashion Boutiques](https://www.trendhunter.com/trends/ibiza-boutique.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vibrantly Bold Wallpaper Collections](https://www.trendhunter.com/trends/otto-studio.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md)