# Anchorman Fashion Al Roker of 'Today Show' Designs "Weatherman" Collection By Katherinev123 | Published 2009-09-03 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/al-roker-collection References: [nymag](http://nymag.com/daily/fashion/2009/09/news_anchors_now_churning_out_f.html?mid=fashion-alert--20090902) & [shine.yahoo](http://shine.yahoo.com/channel/beauty/al-roker-fashion-designer-why-celeb-clothing-lines-are-officially-out-of-control-508213/) Al Roker, the weatherman for the “Today Show,” has plans to launch a collection of apparel with [coat maker Weatherproof](https://www.trendhunter.com/trends/ororos-new-workwear-collection). The line is tentatively called ‘Weatherman, The Al Roker Collection.’ At first, the weatherman-turned-fashion-designer title may sound scary, but Al Roker is not the first media personality to churn out a design line. Fox Minneapolis anchor Robyne Robinson has created a line of jewelry called Rox Minneapolis, which will be featured in the Spring 2010 collection by Project Runway Season 6 contestant Ra'mon-Lawrence Coleman during New York Fashion Week. At any rate, Roker is a nationally-known weatherman, so it should follow that The Al Roker Collection—full of [weather-related apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days) including rain jackets, coats, footwear, and cold-weather accessories—will be taken seriously in the fashion world. Right? ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Media Personalities as Designers:** The trend of media personalities launching their own design lines presents disruptive innovation opportunities in the fashion industry by leveraging their existing fame and following. - **Weather-related Apparel:** The trend of weather-related apparel offers disruptive innovation opportunities in the fashion industry by combining functionality with fashion, catering to the needs of consumers in varying climates. - **Collaborations Between Media Personalities and Fashion Designers:** The trend of collaborations between media personalities and fashion designers presents disruptive innovation opportunities in the fashion industry by merging different creative perspectives and expanding target markets. ### Who This Affects Most - **Fashion:** The fashion industry can explore disruptive innovation opportunities in leveraging media personalities' influence to create unique and marketable product lines. - **Broadcasting:** The broadcasting industry can explore disruptive innovation opportunities by partnering with fashion brands to showcase and promote the design lines of media personalities. - **Jewelry:** The jewelry industry can explore disruptive innovation opportunities by collaborating with media personalities to create unique jewelry lines that resonate with their fanbase. ## Related on Trend Hunter - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Americana Baseball Fashions](https://www.trendhunter.com/trends/polo-ralph-lauren-x-new-york-yankees-collection.md) - [Durable Weatherized Sleek Apparel](https://www.trendhunter.com/trends/roa-and-tilak.md) - [Weatherproof Footwear Collections](https://www.trendhunter.com/trends/mens-weatherized-collection.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md)