# Everyday Domestic Defenses These Al Mar'a Ads Protect Victims of Abuse at Home By Amelia Roblin | Published 2010-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/al-mar-a-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/al_mara_kitchen) & [almara.lb](http://www.almara.com.lb/) These photos may look funny at first, but it's not the recreational dangers of cooking and sleeping that have coaxed these women into helmets, rather, these Al Mar'a ads capture [women who feel unsafe](https://www.trendhunter.com/trends/my-friend-max-hate) in their own homes due to [domestic abuse](https://www.trendhunter.com/trends/sarah-hyland). Designed by FP7, Oman, these prints suggest that instead of playing the tough girl and sheilding yourself from certain attack, it's best to speak up to end the problem full stop. The Al Mar'a ads symbolize the physical and the psychological barriers people put up to protect themselves. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Domestic Abuse Awareness:** Disruptive innovation opportunity: Develop new technologies or platforms to raise awareness about domestic abuse and provide resources for victims. - **Personal Safety Solutions:** Disruptive innovation opportunity: Create innovative products or services that help individuals feel safe and protected in their own homes. - **Empowering Women:** Disruptive innovation opportunity: Explore ways to empower women and provide them with tools to overcome domestic abuse and reclaim their homes. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Use creative advertising strategies to raise awareness about domestic abuse and promote support resources. - **Technology:** Disruptive innovation opportunity: Develop tech-driven solutions such as mobile apps or wearable devices for personal safety and assistance for abuse victims. - **Social Services:** Disruptive innovation opportunity: Enhance existing social services and support systems to provide comprehensive help and protection for victims of domestic abuse. ## Related on Trend Hunter - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Domestic Violence Web Tools](https://www.trendhunter.com/trends/shielded-site.md)