# Record-Inspired Perfume Packaging Aktiva Designs Fragrance 212 in Barcelona By Jamie Danielle Munro | Published 2014-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aktiva References: [packageinspiration](http://www.packageinspiration.com/cofret-212.html/) & [aktiva.es](http://www.aktiva.es/) Design studio Aktiva has made the packaging for Fragrance 212, inspired by old-school records. The design comes in a few different colors, but essentially the perfume packaging has a record-like top to it, with the fragrance underneath. As such the branding takes on a bit of a rock and roll aesthetic. The fragrance comes from the company [Carolina Herrera](https://www.trendhunter.com/trends/carolina-herrera), who clearly aims to stick with [innovative visions for all products](https://www.trendhunter.com/trends/perfumery-methods), instead of using conventional techniques (how often does perfume come in a record box?!). Hopefully the quality of perfume matches the branding, since that would be the perfect match for consumers who are fans of the Fragrance 212. When it comes to [distinct perfume packaging](https://www.trendhunter.com/trends/bottle-and-packaging-redesign), this design by Aktiva is certainly one of the best to come around in a while. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Record-inspired Packaging:** There is an opportunity to create record-inspired packaging for other products, like beverages or snacks. - **Innovative Branding:** Other companies can take inspiration from Carolina Herrera and create unconventional branding techniques for their products. - **Nostalgic Aesthetics:** There is an opportunity for other products to tap into consumers' nostalgia by incorporating old-school designs into their packaging and branding. ### Sectors Adopting This - **Perfume Industry:** Perfume companies can explore innovative packaging designs to stand out in the market and attract customers. - **Beverage Industry:** Beverage companies can take inspiration from the record-inspired packaging and create unique designs for their products. - **Snack Industry:** Snack companies can incorporate nostalgic designs and branding techniques into their packaging to evoke emotions and stand out in the market. ## Related on Trend Hunter - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md) - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Designer Perfume Packaging Innovations](https://www.trendhunter.com/trends/miss-dior-perfume.md)