# Charitable Luxury Sunglasses NTWRK Joins Balmain and Akoni to Support Charitable Causes By Amy Duong | Published 2020-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/akoni References: [hypebeast](https://hypebeast.com/2020/4/ntwrk-balmain-akoni-covid-19-collaboration-drawing) & [apps.apple](https://apps.apple.com/us/app/the-ntwrk/id1425910407?_branch_match_id=741562107747507216) NTWRK works in collaboration with luxury fashion house [Balmain](https://www.trendhunter.com/trends/balmain-and-ant-kai) and eyewear brand Akoni on a special one-of-a-king (RED) design. The purpose is to support the [Global Fund's](https://www.trendhunter.com/trends/bain-capital) COVID-19 response, aiding those who have been impacted by the global pandemic. The [charitable designs](https://www.trendhunter.com/trends/maui-strong-fund) feature 12 custom pairs of 'Wonder Boy' sunglasses that are co-created by Akoni and Balmain. The eyewear will be available through online drawing and 100% of the proceeds are directed towards the non-profit organization to support global vulnerable communities. Each pair of the Wonder Boy glasses are carefully customized by Olivier Rousteing himself. It features a painted surface that gives it the objet d'art energy. The online drawing opens up registration on April 28th and ends on May 4th. Image Credit: Balmain ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Charitable Designs:** Opportunity for brands to collaborate on special designs that support charitable causes, creating unique products with a purpose. - **Luxury Brands Supporting COVID-19 Response:** Luxury brands leveraging their influence and resources to contribute to the global COVID-19 response, helping impacted communities. - **Online Drawings for Charitable Purchases:** The use of online drawings as a method for purchasing exclusive products with proceeds directed towards non-profit organizations, fostering inclusivity and fairness. ### Where This Applies - **Fashion:** Fashion industry can explore partnering with non-profit organizations to create special designs that support charitable causes, enhancing brand image and social impact. - **Eyewear:** Eyewear industry can collaborate with luxury brands to create unique designs that contribute to charitable initiatives, appealing to socially-conscious consumers. - **Non-profit:** Non-profit organizations can leverage collaborations with luxury brands and online drawings to raise funds for their causes, engaging a wider audience and increasing support. ## Related on Trend Hunter - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Angular Collaborative Eyewear Frames](https://www.trendhunter.com/trends/vantage-30.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Charitable NFT Collections](https://www.trendhunter.com/trends/nonprofit-nft.md) - [Youth Vision Care Events](https://www.trendhunter.com/trends/youth-vision-care.md) - [Pride-Inspired Eyewear Collections](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection.md)