# Candid Music Industry Lookbooks The Akomplice Holiday Lookbook Centers Around AC3 Music Festival By Jonathon Brown | Published 2013-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/akomplice References: [webstore.akomplice-clothing](http://www.webstore.akomplice-clothing.com/) & [akomplice-clothing](http://www.akomplice-clothing.com/blog/uncategorized/akomplice-x-trashhand-x-ac3-festival-holiday-12-lookbook/) This year’s Akomplice holiday lookbook is courtesy of a photographer named trashhand and features beanies, sweaters, baseball caps and t-shirts on artists and fans participating in the AC3 festival. It’s an unusual idea to shoot a holiday lookbook in October and even more unusual to do it in a photojournalism style. These photos look more like event coverage than a stylized lookbook, but do well to show potential consumers how Akomplice fits into natural settings. After all, when is the last time you dressed up and stood in front of a grey wall all night? For this project, Akomplice comissioned trashhand who shot names like Slum Village, Devin the Dude, Cunninlynguists, The Dungeon Family member Slimm Calhoun , Rich The Kid and Mr. Invisible. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Event Coverage Lookbooks:** Opportunity for clothing brands to showcase their products in a photojournalism style, capturing the authenticity and natural settings of events. - **Seasonal Lookbook Timing:** Chance for brands to release holiday lookbooks earlier in the year to generate excitement and anticipate consumer demand. - **Celebrity and Artist Collaborations:** Potential for brands to collaborate with well-known musicians and artists to create unique and engaging lookbooks. ### Where This Applies - **Fashion Retail:** Fashion brands can leverage event coverage lookbooks to showcase their products in a more authentic and relatable way. - **Music and Entertainment:** Opportunity for music festivals and artists to collaborate with clothing brands and create immersive lookbook experiences for fans. - **Photography and Visual Arts:** Photographers can explore the concept of photojournalism-style lookbooks and offer their services to brands looking for unique visual storytelling. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Hi-Fi Streetwear Capsule](https://www.trendhunter.com/trends/record-bar-x-carhartt-wip.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md)