# Fashion-Forward Golf Eyewear Malbon Golf and AKILA Unveil New Golf-Ready Sunglass Collection By Niko Pajkovic | Published 2022-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/akila References: [hypebeast](https://hypebeast.com/2022/6/akila-malbon-golf-collab-eyewear-release-info) & [malbongolf](https://malbongolf.com/) Golf fashion label [Malbon Golf](https://www.trendhunter.com/trends/malbon-golf-x-honma-club) has teamed up with Los Angeles-based eyewear brand [AKILA](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles) to launch an all-new eyewear collection consisting of two one-of-a-kind styles that are fit for both the course and the streets. The new capsule expertly blends Malbon Golf's laidback styles with AKILA's penchant for sleek contemporary aesthetics and high-end craftsmanship. As a result, the two new eyewear silhouettes boast premium materials, unique frames, and high-end performance-focused lenses. The first pair, called the 'Hunter A 2128' sunglasses, arrive featuring a wrap-around lens, a stainless steel frame, and built-in air vents. Meanwhile, the 'Heritage A 2129' sunglasses feature turtle shell bio-acetate frames, 5-barrel hinges, steel temple cores, and nylon lenses, which deliver 100% UVA/UVB protection. Image Credit: Malbon ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 43% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Fashion-forward Golf Eyewear:** The trend of fashion and golf coming together presents opportunities for companies to create high-end and trendy performance-focused golf products. - **Collaborative Eyewear Collections:** The trend of brands collaborating with each other creates opportunities for innovation and unique products that combine styles and expertise from both brands. - **Performance-focused Fashion Accessories:** The trend of incorporating high-performance materials and features into fashion accessories creates opportunities for companies to create versatile and functional products that meet the needs of consumers with active lifestyles. ### Where This Applies - **Fashion:** The fashion industry can tap into the trend of incorporating high-performance features into fashion accessories by creating their own lines of performance-focused accessories. - **Sports Equipment:** The trend of fashion and golf coming together presents opportunities for sports equipment companies to create high-end and trendy golfing accessories. - **Eyewear:** The eyewear industry can tap into the trend of collaborative eyewear collections by partnering with other brands to create unique and stylish eyewear products. ## Related on Trend Hunter - [Contemporary Golf Capsules](https://www.trendhunter.com/trends/malbon-golf-x-honma-club.md) - [Luxe Golf-Inspired Accessories](https://www.trendhunter.com/trends/ring-concierge-x-malbon.md) - [Green-Tonal Golfing Apparel](https://www.trendhunter.com/trends/preserve-collection.md) - [Angular Collaborative Eyewear Frames](https://www.trendhunter.com/trends/vantage-30.md) - [Luxurious Golf Course Collections](https://www.trendhunter.com/trends/jimmy-choo-malbon-golf-collection.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Exclusive Performance Eyewear Capsule](https://www.trendhunter.com/trends/100-thieves-and-oakley.md)