# Sultry Athletic Spreads This Sports-Themed Editorial by Photographer Akila Berjaoui is Motivating By Zoe Badley | Published 2010-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/akila-berjaoui References: [fashionising](http://www.fashionising.com/pictures/b--Aesthetics-athletics-4309.html) & [akilaberjaoui.blogspot](http://akilaberjaoui.blogspot.com/2010/06/sportif-coming-soon.html?zx=8591a53338022de4) I've never been one for sports, physical activity or even a brisk stroll to the corner store, but this spread by photographer Akila Berjaoui has finally convinced me that [invigorating physical activity](https://www.trendhunter.com/trends/set-active) equals smoking hot body. If this model can look this sultry while sweating, I'm sure I can pull it off -- right? Probably a fat chance in hell, but if you're also not one for over-exerting yourself, then just drool over this [sports fashion shoot](https://www.trendhunter.com/trends/effortlessly-cool) that Akila Berjaoui so wonderfully captured. Featuring [feminine and masculine details](https://www.trendhunter.com/trends/motion-collections), it'll at least get you motivated for sports or a tub of ice cream. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 99% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sports Fashion Shoots:** Disruptive innovation opportunities in this trend could include incorporating sustainability practices in sports fashion shoots or exploring virtual reality experiences for sports fashion showcases. - **Body Positive Athleticism:** Disruptive innovation opportunities in this trend could include creating inclusive and diverse athletic apparel lines or developing fitness apps and programs that promote body positivity and mental well-being. - **Athleisure:** Disruptive innovation opportunities in this trend could include merging technology and fashion in the development of smart athletic wear or exploring sustainable and eco-friendly materials for athleisure clothing. ### Industries Being Reshaped - **Sports Fashion:** Disruptive innovation opportunities in this industry could include the integration of augmented reality in sports fashion retail, or the development of technology-enabled clothing for enhanced performance. - **Body Positivity:** Disruptive innovation opportunities in this industry could include the creation of body-positive fitness platforms or the development of AI-powered personal trainers that focus on overall well-being and mental health. - **Athletic Apparel:** Disruptive innovation opportunities in this industry could include the utilization of 3D printing technology for custom-fit athletic wear or the integration of smart fabrics that monitor and enhance athletic performance. ## Related on Trend Hunter - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md)