# Recycled Paper Blazers The Aki Goto Paper Bag Jacket is an Environmental Fashion Statement By Nikki Taylor | Published 2012-11-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/aki-goto-paper-bag-jacket References: [gizmodiva](http://www.gizmodiva.com/fashion/paper-bag-jacket-by-aki-goto-eco-friendly-fashion.php) & [akigoto.wordpress](http://akigoto.wordpress.com/) The Aki Goto Paper Bag Jacket takes the environmentally conscious idea of [recycling](https://www.trendhunter.com/trends/kathmandu-epiq-se) to another level. This blazer is made up of a collection of [brown paper bags](https://www.trendhunter.com/trends/freitag-x-tudes-studio), varnish and glue. The result is a vintage mass of crumpled paper unlike anything that may be lingering on the hangers in your wardrobe. The rips and tears on the sleeves and bottom hem give it the appearance of being trampled during a busy turnover in a downtown subway. The crinkled lapel looks like it's seen better days, but still holds the identifiable crease. Its worn, ragged, and glowing sheen give the Aki Goto Paper Bag Jacket an unattainable attitude. No doubt, the owner of this exclusive [unisex jacket](https://www.trendhunter.com/trends/wooden-jacket) would be a proud environmentalist who knows how to dress to impress. A bit on the hobo-chic side, this paper bag number is nowhere close to cheap. If you want to get your hands on this overcoat, expect to pay $480. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-fashion:** Creating clothing made from recycled or environmentally sustainable materials. - **Upcycling:** Giving new life to discarded or waste materials through creative and innovative design solutions. - **Sustainable Design:** Incorporating environmentally conscious and responsible materials and manufacturing practices into the design process. ### Who This Affects Most - **Fashion:** There is an opportunity for fashion companies to explore more environmentally conscious design solutions, such as using recycled materials and upcycling waste materials. - **Sustainability Consulting:** Consulting firms can assist companies in developing sustainable design and manufacturing practices, particularly in the fashion industry. - **Paper Manufacturing:** Innovative paper manufacturers can explore new uses for recycled paper, such as in fashion and other industries, to reduce waste and promote sustainability. ## Related on Trend Hunter - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Reimagined Sleek Paper Bags](https://www.trendhunter.com/trends/muji-labo.md) - [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md) - [Wood-Created Progressive Jackets](https://www.trendhunter.com/trends/wooden-jacket.md) - [Recycled Carbon-Made Jackets](https://www.trendhunter.com/trends/lululemon-3.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Recycled Tire Jackets](https://www.trendhunter.com/trends/kathmandu-epiq-se.md) - [Metal-Infused Jackets](https://www.trendhunter.com/trends/stone-islands-metal-mesh-jacket.md) - [Reinforced Japanese-Inspired Jackets](https://www.trendhunter.com/trends/vollebak-sashiko-chore-jacket.md)