# Buttery Ice Cream Bars Akagi Nyugyo Co Launches Buttery Desserts in Japan By Amy Duong | Published 2021-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/akagi-nyugyo-co References: [hypebeast](https://hypebeast.com/2021/9/ruby-9100m-adidas-consortium-ozrah-transhuman-digital-avatar-collaboration-cgi-gx843) Akagi Nyugyo Co. introduces a special ice cream bar named kajiru batā aisu, which directly translates to "ice cream like nibbling on butter." It was originally showcased to the public back in February and quickly garnered a lot of attention, trending throughout social media. The dessert is created using [fermented butter](https://www.trendhunter.com/trends/dairy-ice-cream-bars) that is made using Hokkaido milk, which is surprisingly similar to the rich texture and taste of butter. This creates a buttery and cold taste, which is the perfect addition to a plate of pancakes in Japan. It quickly ran out of stock, selling out at different establishments, and was even re-launched again on September 14th. The butter ice cream bar is currently available at [convenience stores and supermarkets in Japan](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry). Image Credit: Akagi Ngygyo Co. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Buttery Desserts:** Creating desserts inspired by non-sweet ingredients like butter can create unique flavors and new trend possibilities. - **Fermented Ingredients:** Using fermentation to make ice cream can create unique flavor profiles and become a new method of ice cream making. - **Limited Stock Launches:** Creating hype around a product by doing limited stock launches can increase demand and create a sense of urgency among consumers. ### Who This Affects Most - **Food and Beverage:** Innovating new flavors and ingredients within the food and beverage industry can lead to creating new markets and consumer segments. - **Dessert:** There is still a lot of room for innovation within the dessert industry, especially in creating unique flavors and textures. - **Retail:** Limited stock launches can be used as a tactic to create hype and urgency around a product, thereby improving sales and generating interest in the retail industry. ## Related on Trend Hunter - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Buttery Mochi Ice Creams](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel.md) - [Indulgent Winter Ice Creams](https://www.trendhunter.com/trends/meiji-dear-milk-tokuno.md) - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md) - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Chocolate-Packed Ice Cream Bars](https://www.trendhunter.com/trends/cadbury-darkmilk-ice-cream-bar.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md)