# Illustrative Bookstore Gift Packaging Akademibokhandeln is Building Its Brand Through Packaging By Mishal Omar | Published 2017-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/akademibokhandeln References: [thedieline](http://www.thedieline.com/blog/2017/1/31/travel-the-world-with-this-bookstore-packaging) & [akademibokhandeln.se](https://www.akademibokhandeln.se/) Akademibokhandeln is a Swedish national bookstore chain that worked with the creative agency 'Garbergs Project' to "develop [packaging] that would highlight the power of reading." The theme of the entire range is black and white, with red accents in the form of ribbons or small decorative features also being apparent throughout. The purpose of the [packaging range](https://www.trendhunter.com/trends/innovative-packaging-solution) is to evoke a sense of adventure and an emphasis on reading. The range features black and white text on its products that were contributed by authors and illustrators. Products in the collection include bags, wrapping paper, [gift boxes](https://www.trendhunter.com/trends/redesigned-retail-packaging) and e-commerce packaging. The [Akademibokhandeln brand](https://www.trendhunter.com/trends/weishan-chongzheng-academy-bookstore) is able to inspire consumers to read through both its product lines and now, through its packaging. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 50% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Adventurous Packaging:** Opportunity for packaging companies to create designs that evoke a sense of adventure and excitement. - **Collaborative Branding:** Potential for brands to collaborate with authors and illustrators to create unique and captivating packaging. - **Personalized Product Lines:** Emerging trend of brands incorporating personalized text and designs contributed by artists and authors on their products and packaging. ### Sectors Adopting This - **Packaging:** Packaging companies can explore innovative approaches to create unique and engaging packaging experiences for brands. - **Publishing:** Publishers can develop collaborations with brands to showcase their authors' work through packaging, expanding their reach to new audiences. - **Retail:** Retailers can leverage artistic collaborations and unique packaging designs to enhance their brand identity and attract customers. ## Related on Trend Hunter - [Modern Bookworm-Inspired Capsules](https://www.trendhunter.com/trends/book-club-collection.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Customizable Book Portraits](https://www.trendhunter.com/trends/lagom-collection1.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Functional Bookworm-Inspired Bags](https://www.trendhunter.com/trends/book-club-tote.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md)