# Social Media Clean-Up Campaigns Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds By Laura McQuarrie | Published 2014-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ajax-social-wipes References: [digitalbuzzblog](http://www.digitalbuzzblog.com/ajax-social-wipes-a-tool-to-clean-up-your-feed/) & [ajaxsocialwipes](http://ajaxsocialwipes.com/) The Ajax Social Wipes campaign is a brilliant one from the cleaning brand that helps users do a bit of tidying on their social media accounts. Chances are, if you’re on [Facebook](https://www.trendhunter.com/trends/tumblr-campaign) and [Twitter](https://www.trendhunter.com/trends/happy-feed1), over time you’ve probably accumulated a ton of “likes” and possibly even some [spammy followers](https://www.trendhunter.com/trends/unpost-dl) that may no longer be of any interest to you. To begin cleaning with Ajax Social Wipes, users are invited to head over to its webpage and from there, single-handedly remove pages that you no longer like anymore from Facebook and unfollow other Twitter users. As a result, Ajax cleverly promotes its newest line of cleaning wipes and leaves people who participate with much tidier news feeds. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 43% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Social Media Clean-up:** Tools and services that assist users with managing and decluttering their social media channels are in high demand. - **Personal Branding:** More individuals are taking proactive measures to guard their personal brand and reputation online by curating their social media presence. - **Social Media Monitoring:** Automated social media monitoring tools that help individuals and brands to keep their social media activities in check and prevent unwanted online activities are on the rise. ### Where This Applies - **Cleaning Products:** Cleaning product companies might take advantage of marketing campaigns that align their products with social media optimization to reach a younger demographic. - **Social Media Management:** Social media management companies could create or expand services that focus on assisting clients with cleaning up their social media channels online. - **Digital Reputation Management:** Digital reputation management professionals might leverage social media clean-up as a core service, positioning themselves as a solution for brands and individuals to manage their online reputation. ## Related on Trend Hunter - [Algorithmic Reset Campaigns](https://www.trendhunter.com/trends/algorithm-cleansing-song.md) - [Short-Form Soap Operas](https://www.trendhunter.com/trends/cleantok.md) - [Simplified Social Platforms](https://www.trendhunter.com/trends/happy-feed1.md) - [Photo Cleanup Assistants](https://www.trendhunter.com/trends/swipe2delete.md) - [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Freezer Clean-Out Campaigns](https://www.trendhunter.com/trends/handle-your-freezer.md) - [Photo Gallery Managers](https://www.trendhunter.com/trends/clip-cleaner.md)