# Harlem Shake-Inspired Editorials AJ Numan for Arena Homme Plus Draws Obscure Inspiration By Michael Hemsworth | Published 2013-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aj-numan-for-arena-homme-plus References: [thehommeplus](http://thehommeplus.com/2013/05/28/arena-homme-ss13-collections/) & [thehommeplus](http://thehommeplus.com) The Internet dance video sensation Harlem Shake has invaded the [fashion world](https://www.trendhunter.com/trends/alessandro-micheles) with the AJ Numan for Arena Homme Plus spread, which features a video accompanying the editorial that is in the form of the iconically strange viral video. Featuring the latest wears from the spring/summer 2013 season, the AJ Numan for Arena Homme Plus spread puts the fashions into a rather chaotic situation, but helps to add a certain humor and laidback demeanour that's delightfully cheeky. Centered in a dorm room -- like many of the Harlem Shake videos are -- the AJ Numan for Arena Homme Plus spread pushes artistic boundaries, comments on [viral Internet culture](https://www.trendhunter.com/trends/asos-inspired-by) and further reinforces that the industry is more about having fun than anything else. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Harlem Shake-inspired Editorials:** Unlocking new creative possibilities by incorporating popular online trends into fashion editorials. - **Iconically Strange Viral Videos:** Exploring unconventional video formats to create unique and engaging fashion content. - **Fashion Industry Embracing Humor:** Injecting a playful and cheeky vibe into fashion spreads to appeal to a younger, more lighthearted audience. ### Industries Being Reshaped - **Fashion:** Reimagining traditional fashion editorials by drawing inspiration from internet culture and viral videos to captivate audiences. - **Media and Entertainment:** Leveraging viral video trends to create engaging and shareable content for fashion publications and online platforms. - **Advertising and Marketing:** Utilizing humor and viral video styles in advertising campaigns to connect with consumers in a relatable and entertaining way. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Chocolaty Hazelnut Shakes](https://www.trendhunter.com/trends/choco-nut-crunch-supreme.md) - [Streetwear-Inspired NFTs](https://www.trendhunter.com/trends/hapebeasts.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)