# A.J. Daulerio, Editor of Deadspin (INTERVIEW) By Rachel | Published 2009-09-03 | Updated 2009-09-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/aj-daulerio-interview References: [deadspin](http://www.deadspin.com) A.J. Daulerio is known as a man who speaks his mind, and as the Editor of Deadspin that hasn’t stopped. Once described by [Yankee Pot Roast](http://www.yankeepotroast.org) as a man who “forgets the pleasantries…and punches in the gut with his questions,” it’s no surprise that A.J. Daulerio would answer our questions with his signature zest. We had a brief talk with him about the role trend spotting plays in his work with Deadspin. **3 Questions with A.J. Daulerio** **1. How do you keep your work on the cutting edge?** Overuse of the word “[redacted] rag” and mutton coverage. **2. How do you reset yourself to become creative? Do you have any rituals?** Lift weights at my desk. I sometimes wear a [weight belt to work](https://www.trendhunter.com/trends/contact-center) when I know a day will be especially busy. Some days, if I forget my weights, I’ll just do push-ups in the middle of the office and bark out the names of the 2000 Italian World Cup team. **3. What is an example of a time where you have thrown away an existing idea to force yourself to find something new?** Last summer, we were torn about doing a “Women of Water Polo” [gallery spread](https://www.trendhunter.com/trends/tom-daley-and-malibu) because we couldn’t find the right mix of minorities. Instead we decided to just post a gallery of “Water Polo Balls” since they come in many different colors. It was one of our biggest hits of the summer and we even received a nice handwritten note from Benjamin Todd Jealous, President of the NAACP, thanking us for our progressive take on sports news. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 2% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Interviews](https://www.trendhunter.com/interviews) ## Key Themes ### What's Driving This Trend - **Cutting Edge Journalism:** Opportunity for innovative approaches and new perspectives in the field of journalism, pushing boundaries and redefining traditional news reporting. - **Creative Reset Rituals:** Opportunity to explore unique methods and practices to stimulate creativity and enhance productivity in the workplace. - **Progressive Sports Coverage:** Opportunity to challenge conventional sports reporting by embracing diversity and inclusive narratives in coverage. ### Who This Affects Most - **Journalism:** Disruptive innovation opportunities in journalism through the adoption of avant-garde approaches and breaking away from traditional norms. - **Wellness and Productivity:** Disruptive innovation opportunities in the wellness and productivity industry by exploring unconventional methods to boost creativity and enhance work-life balance. - **Sports Media:** Disruptive innovation opportunities in sports media by taking a progressive and inclusive approach to sports coverage, embracing diversity and challenging traditional narratives. ## Related on Trend Hunter - [Equipment Manager-Honoring Cleaning Campaigns](https://www.trendhunter.com/trends/the-lost-bet.md) - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md) - [AI Editorial-Powered Insights](https://www.trendhunter.com/trends/asknews.md) - [AI Sports Writers](https://www.trendhunter.com/trends/ai-sports-writer.md) - [Athlete Sports Heritage Capsules](https://www.trendhunter.com/trends/siegelman-stable-x-new-york.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Dynamic Pro-Ballplayer Partnerships](https://www.trendhunter.com/trends/savannah-bananas.md) - [Expert Discovery Tools](https://www.trendhunter.com/trends/antiquoted.md) - [Career Reflection Journals](https://www.trendhunter.com/trends/being-honest-by-ignacio.md)