# New Tennessee Whiskey Expressions Sazerac Launches Its AJ Bond Tennessee Whiskey By Adam Harrie | Written with AI assistance | Published 2026-06-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/aj-bond-tennessee-whiskey References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/06/sazerac-launches-aj-bond-tennessee-whiskey/) & [fooddive](https://www.fooddive.com/news/sazerac-enters-tennessee-whiskey-aj-bond/821952/)  [Sazerac](https://www.trendhunter.com/trends/expresiones-del-corazn-2023-collection) entered the Tennessee whiskey category with the launch of AJ Bond Tennessee Whiskey, the flagship expression from AJ Bond Distillery. Created by master distillers Allisa Henley and the late John Lunn, the whiskey was developed as the inaugural release for a new brand built around their long-standing partnership and shared distilling expertise. The [straight Tennessee whiskey](https://www.trendhunter.com/trends/straight-rye-whiskeys) is produced from a [single mash bill](https://www.trendhunter.com/trends/heaven-hill) using locally sourced ingredients, including corn from Tennessee-based Batey Farms. It undergoes separate pot-still and column-still distillation, with each distillate charcoal mellowed through sugar maple charcoal, aged independently in Tennessee oak barrels, and later married before bottling at 47.5% ABV. For whiskey consumers, the release offers a new Tennessee whiskey expression that combines traditional category requirements with a dual-distillation production approach. The launch marks Sazerac’s entry into the Tennessee whiskey segment and establishes the foundation for a broader AJ Bond Distillery portfolio, with additional releases planned in the coming years. Image Credit: Sazerac ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 79% | Activity: 84% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Dual-distilled Whiskey:** Hybrid pot-still and column-still production creates room for differentiated flavor architectures that blend craft authenticity with scalable premium spirits manufacturing. - **Local Mash-bill Sourcing:** Regionally sourced grains and barrels strengthen provenance-driven branding while opening opportunities for supply-chain storytelling and agricultural partnerships in premium alcohol. - **Portfolio-led Distillery Launches:** New flagship expressions can serve as platforms for future limited releases, experimental finishes, and collectible variants that deepen consumer engagement over time. ### Industries Being Reshaped - **Tennessee Whiskey:** Category entrants with distinctive production methods expand competitive variety and introduce new premiumization pathways within a tradition-bound spirits segment. - **Craft Spirits:** Collaborative master distiller narratives and localized ingredient strategies reinforce the market value of expertise, heritage, and small-batch differentiation. - **Agricultural Supply:** Premium whiskey brands tied to local farms create higher-value demand for regional crops and support traceable ingredient ecosystems across beverage production. ## Related on Trend Hunter - [Ultra-Premium American Bourbons](https://www.trendhunter.com/trends/18-yearold-bourbon.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Aged Bourbon Tiers](https://www.trendhunter.com/trends/wilderness-trail.md) - [Single Barrel Rye Whiskeys](https://www.trendhunter.com/trends/single-barrel-rye-whiskey.md) - [Experimental Limited Production Spirits](https://www.trendhunter.com/trends/distillery-series-16.md) - [Double-Distilled Bourbon Expressions](https://www.trendhunter.com/trends/the-classic-six.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-experimental-series.md) - [Versatile Rye Whiskey Cocktails](https://www.trendhunter.com/trends/jeffersons-bourbons.md) - [Musician-Backed Whiskey Expressions](https://www.trendhunter.com/trends/traveller-whiskey.md)