# Titillating Typographic Body Paint The Aizone FW11 Campaign Adorns Models with Seductive Text By Jason Soy | Published 2011-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aizone-fw11-campaign References: [pikted](http://www.pikted.com/inspiration/aizone/) & [behance.net](http://www.behance.net/gallery/Aizone-FW11-Campaign/2664741) This Aizone FW11 Campaign will have you thinking about [typography in ways](https://www.trendhunter.com/trends/pumpui) you never even dreamed of. After all, it's not every day you get to see sexy models painted up in stylish typefaces with words that may not leave a lasting impression on you, but are still extremely fun to look at nonetheless. The Aizone FW11 Campaign is the brainchild of Jessica Walsh, who's a pro at producing [provocative, showstopping promos](https://www.trendhunter.com/trends/legitimate-you) that necessitate viewers to do double-takes. The harsh contrast between the [black and white paints](https://www.trendhunter.com/trends/lick-the-one-campaign) used on the models' bodies punch viewers' eyes in just the right way. I'm especially impressed with Walsh's resourcefulness as she was able to track down a paint that didn't smudge or obstruct the models' alluring poses. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Typographic Body Art:** The idea of combining typography with body art presents disruptive innovation opportunities for the fashion industry to create unconventional and eye-catching fashion campaigns. - **Provocative Advertising:** Creating thought-provoking and daring ad campaigns like the Aizone FW11 adds a new dimension to the advertising industry and opens possibilities for new creative outlets. - **Contrasting Element:** Integrating high contrast elements could be a new trend in fashion to appeal to consumers’ sense of intrigue and playfulness. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from adopting the typographic body art concept into their campaigns to attract new audiences and create a strong brand presence. - **Advertising:** The advertising industry can create unconventional ads similar to the Aizone FW11 campaign to draw attention to brands and products in unique ways. - **Art and Design:** The use of typography as a design element in art and design brings forth new opportunities to create visually stunning and unique pieces. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md)